# Artful Alkaline Waters Bored & Thirsty Champions Self-Expression & Interactive Packaging By Laura McQuarrie | Published 2023-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bored-thirsty References: [prnewswire](https://www.prnewswire.com/news-releases/bored--thirsty-the-revolutionary-beverage--media-company-launches-with-a-mission-to-turn-the-boring-water-cpg-category-into-a-platform-for-artistic-self-expression-301933802.html) & [boredandthirsty](https://boredandthirsty.com/)  [Bored & Thirsty](https://www.trendhunter.com/trends/the-duke-table-lamp) exhibited at the national 7-Eleven-hosted trade event last month and as a new beverage brand, it's on a mission to "redefine how people interact with beverages, art and media." With proprietary alkaline water formulation, a focus on artistic self-expression and interactive packaging, the brand stands apart in the beverage space. The brand's premium alkaline water is housed in cans that celebrate artists, [web3 projects](https://www.trendhunter.com/trends/abstract-apple) and brands, effectively bringing people together through shared experiences with art. In particular, the pop culture packaging resonates with music festivals and other cultural marketplaces and has the potential to reach consumers of all ages as a refreshing, non-alcoholic offering. Bored & Thirsty stands out for offering a first-of-its-kind [augmented reality can of alkaline water](https://www.trendhunter.com/trends/leisure-hydration) with an original song clip from Snoop Dogg. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 90% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artistic Self-expression:** Interactive packaging celebrates artists, web3 projects, and brands, creating shared experiences with art. - **Augmented Reality Integration:** First-of-its-kind augmented reality can offers an original song clip from Snoop Dogg, enhancing the consumer experience. - **Alkaline Water Formulation:** Proprietary alkaline water formulation sets the brand apart in the beverage space, providing a unique offering for health-conscious consumers. ### Industries Being Reshaped - **Beverage:** Bored & Thirsty's interactive packaging and premium alkaline water make it a disruptor in the beverage industry. - **Art:** The brand's focus on artistic self-expression through its packaging creates opportunities for collaboration with artists and the art industry. - **Music:** The augmented reality integration with an original song clip presents opportunities for partnerships with musicians and the music industry. ## Related on Trend Hunter - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Energizing Hydration Drinks](https://www.trendhunter.com/trends/play-mode.md) - [Streamer-Targeted Beverages](https://www.trendhunter.com/trends/leisure.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Psychoactive Sparkling Waters](https://www.trendhunter.com/trends/psychedelic-water.md) - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md)