# Escapist Insurance Ads Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans By Jana Pijak | Published 2019-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bored-room References: [youtube](https://www.youtube.com/watch?v=RexZ8rAS55Y) & [geico](https://www.geico.com/) [Geico's](https://www.trendhunter.com/trends/geico-x-tag-team) 'Bored Room' commercial promotes the insurance company's [motorcycle protection plan](https://www.trendhunter.com/trends/voom-ebike-insurance) and captures a [humorous office meeting scenario](https://www.trendhunter.com/trends/act-like-you-know). The commercial starts with a man who rides a motorcycle happily along an open road. He is surrounded by a mountainous landscape and sings Whitesnake's 80s classic Here I Go Again loudly. The man is interrupted and his surroundings instantly change from an open road to a serious boardroom, with co-workers staring blankly at him. The Geico 'Bored Room' commercial captures an awkward in-office scenario where a man is caught singing and daydreaming. Appealing to Gen-X and Boomer consumers' love of escapism, this ad teleports its subject out of a boring meeting into a motorcycle joyride fantasy, while promoting the company's flexible coverage in the process. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Escapism Marketing:** Using humorous scenarios to transport consumers into enjoyable, fantasy-like experiences and promote products/services. - **Targeting Gen-x and Boomers:** Creating advertising content that appeals to the escapism desires of Generation X and Baby Boomer consumers. - **Flexibility in Insurance Coverage:** Highlighting insurance plans that offer flexible coverage options to meet the diverse needs of consumers. ### Sectors Adopting This - **Insurance:** Incorporating escapism marketing tactics into insurance advertisements to engage consumers and differentiate from competitors. - **Marketing and Advertising:** Developing creative campaigns that target Gen-X and Baby Boomer consumers and tap into their desire for escapism. - **Automotive:** Collaborating with insurance companies to promote flexible coverage options for motorcycles and other vehicles. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)