# Economy-Focused Sustainability Projects Borderstep Institute Takes a Success-Driven Approach By Tiana Reid | Published 2013-01-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/borderstep-institute References: [2greenenergy](http://2greenenergy.com/encouraging-the-economic-success-of-cleantech-borderstep-institute/29109/) & [borderstep.de](http://www.borderstep.de/) The Borderstep Institute is based in Berlin, Germany that does research on how to meld economic success with sustainability. The innovations are what they call "future-oriented," which alludes to not only where social entrepreneurship *is* (and is headed) but also to where business, resource conservation and social goods more generally is tending to lead: toward creating sustainability not only in the natural world but also when it comes to economics. Some of their ongoing projects include Green Economy StartUp Monitor, Connected Energy - SHAPE, and also looking at classrooms and seeing where sustainable IT projects can be introduced. The group was co-founded by Dr. Severin Beucke who went to [University of Stuttgart](https://www.trendhunter.com/trends/hybrid-flax-pavilion) and teaches at the [Carl von Ossietzky University of Oldenburg](https://www.trendhunter.com/trends/carl-n-margaret-karcher-founders-scholarship) in the [Department of Business Administration](https://www.trendhunter.com/trends/city-of-philadelphia), Economics and Law. **Contact Information** Borderstep Institute [website](http://www.borderstep.de/) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Future-oriented Innovations:** Disruptive innovation opportunities lie in developing solutions that combine economic success with sustainability. - **Green Economy Startups:** There is a potential for disruptive innovation in the creation of startups that focus on environmentally sustainable economic activities. - **Sustainable IT Projects:** There are opportunities for disruptive innovation in the integration of sustainable IT projects within classrooms and educational institutions. ### Sectors Adopting This - **Social Entrepreneurship:** Disruptive innovation opportunities can be found in the pursuit of social entrepreneurship that integrates sustainability into business models. - **Resource Conservation:** There is potential for disruptive innovation in industries that prioritize resource conservation and sustainable practices. - **Education:** The education industry can benefit from disruptive innovation by incorporating sustainable IT projects and promoting environmental awareness in classrooms. ## Related on Trend Hunter - [On-Campus Business Incubators](https://www.trendhunter.com/trends/innovate-bay.md) - [Community-Made Eco Campuses](https://www.trendhunter.com/trends/wolves-lane-centre.md) - [Centralized Port Innovation Centers](https://www.trendhunter.com/trends/blue-economy1.md) - [Environmental Sustainability Business Initiatives](https://www.trendhunter.com/trends/butterfly-pavilions.md) - [Multi-Year AI Initiatives](https://www.trendhunter.com/trends/schneider-electric-1.md) - [Sustainability-Focused International Strategies](https://www.trendhunter.com/trends/haier-group.md) - [Human-First Incubators](https://www.trendhunter.com/trends/with-life-cultivator.md) - [ESG E-Commerce Programs](https://www.trendhunter.com/trends/seekxr.md) - [Urban Climate Solutions](https://www.trendhunter.com/trends/climate-tech-cities.md)