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# $3,000 Luxe Lingerie
The New Bordelle Lingerie Collection Is Bound to Break Your Budget

By Malika Renee Butss | Published 2013-12-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bordelle-lingerie
References: [luxurylaunches](http://luxurylaunches.com/fashion/bordelle-limited-edition-lingerie-collection.php) & [bordelle](http://www.bordelle.co.uk/pages/collections)

If love is blind, then why is Bordelle lingerie so expensive? The London-based lingerie label has announced their new capsule collection for London department store [Selfridges](https://www.trendhunter.com/trends/mind-games-soulmate-collection). These extremely sexy pieces are sure to make you sweat, if not because they’re naughty by nature then because all the pieces released so far ticket over $3,000.

Each sultry piece is handmade with extensive care and was completed in seven to ten days. Made with gold filigree and Swarovski crystals, this line is the most posh collection Bordelle has ever put out. The pieces are not your typical red feathers or timeless thigh-highs, but showcase a lot of bandaged body con pieces with exquisite detail and flare.

I feel like [Victoria Secret](https://www.trendhunter.com/trends/victorias-secret-1) and Bordelle lingerie should exchange names. Perhaps their secret can be their price.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### Key Themes Behind This Trend

- **Expensive Lingerie:** Disruptive innovation opportunities include innovative pricing strategies and cost-effective alternatives for luxury lingerie.
- **Handmade Luxury:** Opportunities lie in combining traditional craftsmanship with modern technology to create unique handmade luxury items at a more affordable price.
- **Exquisite Detail and Flare:** Innovation opportunities include incorporating intricate details and flamboyant elements into lingerie designs, offering customers a unique and extravagant experience.

### Where This Applies

- **Lingerie:** Disruptive innovation in the lingerie industry could involve reimagining pricing models, optimizing supply chains, and integrating sustainable materials and practices.
- **Luxury Fashion:** Opportunities for disruptive innovation in the luxury fashion industry include leveraging technology for production efficiency, exploring new materials, and creating exclusive experiences for customers.
- **Handmade Crafts:** Disruptive innovation in the handmade crafts industry could involve embracing digital tools and platforms, collaborating with traditional artisans, and reinventing classic techniques for contemporary products.

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