# Charity-Supporting Apparel Bora Wear Helps to Alleviate Inequities in Africa By Andrew Robertson | Published 2012-04-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bora-wear References: [borawear](http://www.borawear.com/) According to their website, Bora Wear is motivated by the motto, “Doing Well While Doing Good.” The clothing brand is dedicated towards alleviating the inequities throughout Africa. By sourcing all of their [unique prints directly from Africa](https://www.trendhunter.com/trends/african-fashion-futures-incubator), Bora Wear is supporting their local textile industries while providing customers with fantastic designs and quality-made apparel. Bora Wear works with TOTO Love Children’s Home, an organization that works with [orphaned or otherwise abandoned children](https://www.trendhunter.com/trends/otb-foundation) in Embu, Kenya, living with HIV/AIDS. James Muna, the founder of Bora Wear, is currently planning to visit Kenya in the summer of 2012 to produce more apparel and come up with some intricate designs that will be available in the United States. **Contact Information** Bora Wear [website](http://www.borawear.com/) Bora Wear on [Facebook](http://www.facebook.com/borawear) Bora Wear on [Twitter](https://twitter.com/#/borawear) Bora Wear [blog](http://borawear.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Charity-supporting Apparel:** Bora Wear exemplifies the trend of charity-supporting apparel by dedicating their brand to alleviating inequities in Africa and supporting local textile industries. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry has an opportunity to embrace charity-supporting apparel and contribute to social causes while providing customers with unique designs and quality-made clothing. - **Nonprofit and Philanthropy:** Nonprofit organizations and philanthropic initiatives have the potential to collaborate with clothing brands like Bora Wear to support social causes and make a positive impact in communities. - **Social Entrepreneurship:** Social entrepreneurs can leverage the trend of charity-supporting apparel to create sustainable businesses that align with their mission to address societal inequities and support local industries. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Philanthropic Kid Fashion Brands](https://www.trendhunter.com/trends/black-week-2024.md) - [Female Orphanage Initiatives](https://www.trendhunter.com/trends/otb-foundation.md)