# Lunch Tin Food Packaging Bora Bora Foods' Branding Resembles Retro Lunchboxes By Jana Pijak | Published 2016-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bora-bora-foods References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/bora-bora-foods.html) Bora Bora Foods' brand identity is the work of the Aurea Design team. Based in China, the family-owned food brand has been a distributor of [artisanal teas and snacks](https://www.trendhunter.com/trends/und) for over 80 years. Referencing the aesthetic of historic Chinese packaging, Aurea Design creates a collection of colorful tins that are reminiscent of retro lunch boxes and decorative containers. Whether housing [teas, soups](https://www.trendhunter.com/trends/specialty-products) or other Bora Bora Foods essentials, these tins range from lunchbox-shaped containers to compact tins. Varying in size, shape and color scheme, the tins embody an old world aesthetic and stay true to the brand's family-focused values. A household name among many living in China, Bora Bora Foods reinvents its image with [contemporary tin packaging](https://www.trendhunter.com/trends/nice-cans) that is an homage to the company's past successes and longevity. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Packaging:** Opportunity for brands to utilize vintage aesthetics in their packaging design to create a nostalgic appeal among consumers. - **Compact Packaging:** Potential for companies to explore smaller and more compact packaging designs to cater to on-the-go consumers and reduce environmental impact. - **Family-focused Branding:** Brands can consider highlighting their family-oriented values and traditions in their branding to appeal to consumers who prioritize those values in their purchasing decisions. ### Industries Being Reshaped - **Food and Beverage:** Companies in this industry can draw inspiration from Bora Bora Foods' retro-inspired packaging design to create unique and eye-catching branding for their products. - **Consumer Goods:** Opportunities for companies in this industry to explore compact packaging and create more sustainable options for their products. - **Design and Branding:** Businesses in this industry can help companies develop family-focused branding and vintage-inspired packaging designs to make their products stand out in the market. ## Related on Trend Hunter - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)