# Picnic Blanket Branding Bops Potato Chips Packaging Channels the Fun of al Fresco Eating By Amelia Roblin | Published 2012-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bops-potato-chips-packaging References: [thedieline](http://www.thedieline.com/blog/2012/12/7/bops-baked-organic-potato-snack.html) & [a3-design](http://www.a3-design.com/portfolio/3/integrated-organics) There is this notion that eating out of doors is a very healthy activity, whether or not this is usually the case. Bops [Potato Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips) packaging references this pleasurable practice by means of one simple yet familiar pattern. The bags of [Baked Organic Potato Snack](https://www.trendhunter.com/trends/lays-baked) have been swathed in checkers of white and either red, blue, green or orange. They take the recognizable image of picnic blankets and allude to the experience of the much-loved cookout. Such a mealtime arrangement always requires an element of thoughtful planning, often resulting in diners' more nutritious choices. Bops Potato Chips packaging contains a type of treat that's made from high quality ingredients through a more wholesome process than most. The image expressed is punchy, playful and nostalgic and rivals the earthy marketing strategy of many [organic products](https://www.trendhunter.com/trends/fruit-bliss). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Al Fresco Dining:** There is a trend towards marketing food products with packaging that references the experience of outdoor eating, creating nostalgic, playful and healthy images. - **Sustainable Snacking:** There is a trend towards using high-quality, organic ingredients and more wholesome processes to appeal to health-conscious consumers. - **Nostalgic Branding:** There is a trend towards using familiar patterns and imagery such as picnic blankets on food packaging to create a sense of nostalgia and playfulness. ### Industries Being Reshaped - **Food and Beverage:** Food brands can innovate by utilizing sustainable, organic ingredients and playful packaging that references the experience of outdoor eating to appeal to health-conscious consumers. - **Packaging:** The packaging industry can innovate by designing packaging that utilizes familiar imagery and patterns to create a sense of nostalgia and playfulness. - **Marketing and Advertising:** Marketing and advertising agencies can innovate by developing campaigns that appeal to consumers' sense of nostalgia and playfulness by utilizing familiar imagery and patterns on product packaging. ## Related on Trend Hunter - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [3D Potato Bites](https://www.trendhunter.com/trends/3d-potato-bites.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Savory Bear-Shaped Potato Snacks](https://www.trendhunter.com/trends/pombear-snacks.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md)