# Recycled Food Packaging Films This BOPP Film Was Created by Innovia Films and PureCycle By Michael Hemsworth | Published 2026-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bopp-film References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/67754/innovia-trials-recycled-white-bopp-film/) & [innoviafilms](https://www.innoviafilms.com)  [Innovia Films](https://www.trendhunter.com/trends/recyclable-film-packaging) and PureCycle Technologies have announced a partnership for the this cavitated biaxially oriented polypropylene (BOPP) film as a sustainable packaging solution. The packaging film is crafted out of more than 40% post-consumer recycled (PCR) content and is capable of being incorporated into a variety of shelf-stable packaging formats. The film is inspired by the paper-like profile of original BOPP film varieties, which are favored for their ability to be effectively printed on and also deliver a pleasant in-hand feel. Market Manager at Innovia Films Chris Freshwater spoke on the BOPP film with PureCycle Technologies saying, "This film produced with PureFive resin represents a major milestone and shift in the sustainability of [flexible packaging](https://www.trendhunter.com/trends/chemically-recycled-content). Our research and development specialists are always looking to improve the sustainability of our products. PureCycle’s dissolution recycling technology is a real gamechanger. Not only are we introducing [post-consumer recycled content](https://www.trendhunter.com/trends/pakpet-single-pellet-solution) to our films, but we’re doing so with an energy-saving recycling technology.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 24% | Activity: 50% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Recycled Flexible Films:** Post-consumer resin integration is reshaping shelf-stable packaging by pairing familiar BOPP performance with lower-impact material profiles. - **Dissolution Recycling:** Advanced purification methods create openings for higher-quality recycled plastics that can meet brand expectations for consistency, safety, and printability. - **Paper-like Plastic Packaging:** Tactile film formats that mimic paper are expanding the premium feel of sustainable packaging while preserving the durability and barrier benefits of plastic. ### Who This Affects Most - **Flexible Packaging:** Sustainable film innovation is redefining competitive differentiation as converters balance recycled content, machinability, and consumer-facing aesthetics. - **Food Packaging:** Shelf-stable product makers are gaining access to recycled-content materials that support sustainability targets without abandoning established packaging formats. - **Plastic Recycling:** Specialized recycling technologies are elevating the value of post-consumer polypropylene by turning waste streams into higher-performance packaging inputs. ## Related on Trend Hunter - [Fiber-Based Packaging Partnerships](https://www.trendhunter.com/trends/fiberbased-packaging.md) - [Recycle-Ready Barrier Films](https://www.trendhunter.com/trends/recycle-ready-films.md) - [Collectible Fandom Packaging](https://www.trendhunter.com/trends/collectible-fandom-packaging.md) - [Highly Recyclable Packaging Films](https://www.trendhunter.com/trends/sdpack-carbonlite.md) - [High-Density Polyethylene Innovations](https://www.trendhunter.com/trends/innate-tf-220-precision.md) - [Respiration Control Packaging Films](https://www.trendhunter.com/trends/recyclable-film-packaging.md) - [Premium Alt Drink Packaging](https://www.trendhunter.com/trends/tetra-pak-brik-aseptic-edge.md) - [Recyclable Mono-Material Packaging](https://www.trendhunter.com/trends/jindal-films.md) - [Low-Density Ice Cream Packaging](https://www.trendhunter.com/trends/propafilm-vl40.md)