# Boozy French Cookies Trader Joe's Boozy Macarons are Like Little Cocktails in Cookie Form By Katherine Pendrill | Published 2022-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boozy-macarons References: [traderjoes](https://www.traderjoes.com/home/products/pdp/boozy-macarons-072972)  The holidays are a time for indulgence and what better way to indulge than with the sweet and festive combination of [Trader Joe's](https://www.trendhunter.com/trends/trader-joes-rum-balls) new Boozy Macarons. Trader Joe's new Boozy Macarons start with light and pillowy Parisian-style macarons in bold holiday hues. But unlike traditional macarons, Trader Joe's holiday version features the addition of [premium rum, French XO brandy](https://www.trendhunter.com/trends/calvados-spirited-fruit-spread), and Cointreau triple sec liqueur. As Trader Joe's explains, "For each of the three distinct flavors, they add a bit of the respective spirit directly into the batter, so that every bite is a little like a cocktail in crisp, chewy, sandwich cookie form." Though not kid-friendly, these Boozy Macarons are a great treat for [holiday party cookie platters](https://www.trendhunter.com/trends/british-shortbread-cookie-collection) or paired with complementary rum, brandy, and Cointreau cocktails. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Boozy Desserts:** Food and beverage companies can create alcoholic twists on traditional desserts to appeal to adult indulgence. - **Premium Ingredients:** Companies can differentiate themselves by adding higher quality and more unique ingredients to their dessert offerings. - **Cocktail-inspired Snacks:** Snack companies can create products that mimic the flavors of popular alcoholic drinks, providing a unique snacking experience. ### Where This Applies - **Food and Beverage:** Companies can expand their dessert offerings by experimenting with new flavors and incorporating alcoholic ingredients to appeal to adult audiences. - **Alcohol:** Alcohol producers can create more accessible ways for consumers to try their products by incorporating them into desserts and snacks, potentially leading to increased sales. - **Snack Foods:** Snack companies can innovate by incorporating cocktail-inspired flavors into their products, tapping into the growing trend of unique and interesting flavor combinations. ## Related on Trend Hunter - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Fudgy Chocolate Rum Balls](https://www.trendhunter.com/trends/trader-joes-rum-balls.md) - [Buttery Belgian Cookie Collections](https://www.trendhunter.com/trends/belgian-cookie-trio.md) - [Festive Cranberry Butter Cookies](https://www.trendhunter.com/trends/cranberry-butter-cookies.md) - [Frozen Macaron Desserts](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons.md) - [Buttery Galette-Inspired Cookies](https://www.trendhunter.com/trends/french-galettes-butter-cookies.md) - [Summer Fruit-Flavored Macarons](https://www.trendhunter.com/trends/watermelon-peach-macarons.md) - [Chocolate Dipped Butter Cookies](https://www.trendhunter.com/trends/dark-chocolate-dipped-french-butter-cookies.md) - [Crunchy Egg White Cookies](https://www.trendhunter.com/trends/crunchy-italian-amaretti-cookies.md)