# Boozy Ice Lollies 'Wavey Ice' Makes Refreshing Summer Treats with an Alcoholic Kick By Natalia Goloskokova | Published 2017-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boozy-ice-lollies References: [waveyice](http://waveyice.co.uk/) & [crowdfooding](https://www.crowdfooding.co.uk/waveyice) Summer season is a traditional time for music festivals, open-air parties and brain-freezing cocktails. That's how the product idea for Wavey Ice, [boozy ice lollies](https://www.trendhunter.com/trends/spaghett-sicle), was born. When Alex Situnayake, the founder of the Wavey Ice Brand, decided that he could apply [cocktail mixing principals](https://www.trendhunter.com/trends/cocktail-mini-pots) to ice lolly production. The idea quickly took off, and Wavey Ice Lollies appeared at music festivals, beaches and street parties such as Protein block party, Notting Hill Carnival and [Brixton Splash](https://www.trendhunter.com/trends/deep-roast-peanut-stout). Now the team is running a crowdfunding campaign to support its online sales, organize its own music events and set up a production line. Wavey Ice is alcoholic ice pop brand and each piece contains about 5.3% alcohol. Currently, consumers can choose between three flavors: Watermelon & Vodka, Sour Apple & Gin, and Black Grape & White Rum. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcoholic Ice Pops:** The trend of boozy ice lollies is gaining popularity, offering a refreshing summer treat with an alcoholic twist. - **Cocktail-inspired Treats:** The trend of applying cocktail mixing principles to ice lolly production is creating innovative and unique frozen treats. - **Crowdfunding for Food Startups:** The trend of using crowdfunding campaigns to support food and beverage startups is allowing brands like Wavey Ice to raise funds and expand their business. ### Where This Applies - **Food and Beverage:** The food and beverage industry has the opportunity to capitalize on the growing demand for alcoholic ice pops and cocktail-inspired treats. - **Event and Festival:** The event and festival industry can incorporate boozy ice lollies as a refreshing and unique offering at music festivals, beach parties, and street events. - **E-commerce:** The e-commerce industry has the potential to support the online sales of alcoholic ice pops, making it easier for consumers to enjoy these frozen treats at home. ## Related on Trend Hunter - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Frozen Whiskey Pops](https://www.trendhunter.com/trends/whiskey-pops.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Squeezable Spiked Punches](https://www.trendhunter.com/trends/sun-ice.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md) - [Boozy Cranberry Sorbets](https://www.trendhunter.com/trends/sparkling-ice-1.md)