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# Boozy Ice Cream Sundaes
Oddfellow's Baileys Everyday Sunday Celebrates 'Treat Yo Self Day'

By Kalin Ned | Published 2018-10-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/boozy-ice-cream1
References: [elitedaily](https://www.elitedaily.com/p/heres-where-to-get-baileys-everyday-sundae-for-a-boozy-fall-treat-12238967) & [metro.us](https://www.metro.us/lifestyle/food-and-drinks/treat-yo-self-day-oddfellows-baileys-sundae)

October 13th is widely understood as Treat Yo Self Day — at least in New York City where OddFellows is offering its customers a boozy ice cream treat. In a collaboration with [Baileys](https://www.trendhunter.com/trends/carte-dor-baileys) Original Irish Cream Liqueur, the popular ice cream parlor is adding an alcohol-infused sundae to its menu starting October 13th and rolling out throughout the month of November.

The boozy ice cream treat consists of a Baileys-infused espresso soft serve base. The toppings present a mixture of flavor and texture as they boast a caramel sauce with notes of Irish Cream, as well as crushed coffee soil and chocolate wafer pearls. Dubbed the 'Baileys Everyday Sunday,' the creation is, without a doubt, a good way to enjoy and celebrate the 2018 Treat Yo Self Day.

Photo Credits: [Baileys](http://www.baileys.com/en-row/home.html), [OddFellows](https://www.oddfellowsnyc.com/)

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 75% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Boozy Ice Cream Treats:** Expanding the trend of alcohol-infused desserts, there are opportunities to create innovative and unique boozy ice cream treats for consumers.
- **Collaborations with Alcohol Brands:** Partnering with alcohol brands to create signature desserts presents a disruptive innovation opportunity for ice cream parlors and dessert shops.
- **Holiday-driven Menus:** Introducing limited-edition holiday-inspired treats, such as the Baileys Everyday Sunday, can attract customers and create buzz for businesses during special occasions.

### Where This Applies

- **Ice Cream Parlors:** Ice cream parlors can leverage the trend by offering their own boozy ice cream treats, expanding their menu and appealing to a broader audience.
- **Dessert Shops:** Dessert shops can tap into the trend by collaborating with alcohol brands to create unique and indulgent alcohol-infused desserts for their customers.
- **Premium Alcohol Brands:** Premium alcohol brands can partner with ice cream parlors and dessert shops to create signature alcohol-infused desserts, allowing them to reach new consumers and expand their brand presence.

## Related on Trend Hunter

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