# Collaborative Whiskey Cupcakes The Boozy Cookie Cupcake by Skrewball Whiskey is a Remixed Flavor By Laura McQuarrie | Published 2020-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boozy-cookie-cupcake References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4223-new-on-the-menu) & [sprinkles](https://sprinkles.com/cupcakes/2020-holiday-offerings/new-boozy-cookie-cupcake-skrewball-whiskey) Sprinkles' Boozy Cookie Cupcake by [Skrewball Whiskey](https://www.trendhunter.com/trends/skrewball-eggnog) is a sophisticated take on the signature Cookie Cupcake that's enhanced with the taste of Skrewball Peanut Butter Whiskey. The yellow cupcake is dotted with chocolate chips, plus a Skrewball Peanut Butter Whiskey cookie crust, [Skrewball buttercream](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake) and Skrewball cookie crumbles. The collaborative cupcakes share a fun way to say goodbye to a challenging year and tap into the hope of a fresh new start in 2021. As such, the Boozy Cookie Cupcake by Skrewball Whiskey can be found in the SKREW 2020 Dozen box. As there's just a hint of alcohol in the cupcakes, the brand recommends them for adults. Sprinkles' holiday assortment also includes other fun flavors like Chocolate Peppermint, Gingerbread and Christmas Cookie that can be enjoyed by all. Image Credit: Sprinkles Cupcakes ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Confectionery:** There is an opportunity for partnerships in creating unique desserts, combining taste and flavor in unexpected ways. - **Boozy Baked Goods:** There is an opportunity to innovate with adding alcohol to baked goods, tapping into consumer desire for new taste sensations. - **Alcohol-infused Foods:** There is an opportunity to diversify food products by infusing them with alcohol, enhancing or complementing their flavors. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can take note of the potential for new product offerings by incorporating unique collaborations and flavors. - **Alcohol and Spirits:** The alcohol and spirits industry can capitalize on the popular trend of alcohol-infused foods by partnering with food companies and developing their own unique products. - **Hospitality:** The hospitality industry can experiment with alcohol-infused desserts as a way to appeal to the adult market and provide unique dining experiences. ## Related on Trend Hunter - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Hybrid Snickerdoodle Cookie Cupcakes](https://www.trendhunter.com/trends/snickerdoodle-cookie-cupcake.md) - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md) - [Birthday Cake-Flavored Whiskeys](https://www.trendhunter.com/trends/birthday-cake-whiskey.md) - [Espresso Martini Cupcakes](https://www.trendhunter.com/trends/espresso-martini-cupcake.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Spherical Cookie Cocktails](https://www.trendhunter.com/trends/cookie-nookie.md) - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md)