# RTD No-Alcohol Cocktails !MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks By Laura McQuarrie | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/booze-free-cocktails References: [bevnet](https://www.bevnet.com/news/2023/elevator-talk-baloo-alldae-mprov-booze-free-cocktails-bennu-crooked-owl) & [improvcocktails](https://improvcocktails.com/)  !MPROV Booze-Free Cocktails offer the chance for adults to enjoy the complexity and social experience of a well-crafted drink without the intoxicating effects and without the hassle of mixing high-quality drinks. The brand's best-selling varieties include [alcohol-free versions of classic cocktails](https://www.trendhunter.com/trends/dirty-virgin) like palomas, margaritas and mai tais, all of which are made to be as approachable and unpretentious as possible. The [low-calorie, low-sugar canned drinks](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas) are vegan-friendly, and gluten-free, appealing to a wide range of adults and their drinking preferences. !MPROV Booze-Free Cocktails align with a growing desire for mindful and inclusive drinking options, and the brand is passionate about letting people enjoy the experiences they want to have, whether they choose to sip straight out of the can or spike the [non-alcoholic mocktails](https://www.trendhunter.com/trends/mocktail-variety-pack). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 51% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mindful Drinking:** RTD No-Alcohol Cocktails cater to the growing desire for mindful and inclusive drinking options, providing adults with the chance to enjoy well-crafted drinks without the intoxicating effects. - **Convenience:** RTD No-Alcohol Cocktails eliminate the hassle of mixing high-quality drinks, offering canned and ready-to-drink versions of classic cocktails that are as approachable and unpretentious as possible. - **Health Conscious:** RTD No-Alcohol Cocktails promote a healthier lifestyle with their low-calorie, low-sugar, vegan-friendly, and gluten-free options, appealing to adults with various dietary preferences. ### Where This Applies - **Beverage:** The RTD No-Alcohol Cocktails industry allows beverage brands to tap into the growing demand for mindful drinking options, offering canned versions of classic cocktails without alcohol. - **Hospitality:** The hospitality industry can incorporate RTD No-Alcohol Cocktails into their menus, providing guests with convenient and inclusive drink options that cater to their mindful and health-conscious preferences. - **Wellness:** The wellness industry can benefit from the rise of RTD No-Alcohol Cocktails by promoting them as an alternative to traditional alcoholic drinks, emphasizing their health benefits and mindful nature. ## Related on Trend Hunter - [Canned Booze-Free Cocktails](https://www.trendhunter.com/trends/canned-boozefree-cocktails.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Non-Carbonated Booze-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Carbonated Alcohol-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint-alcoholfree-cocktails.md) - [Low-Calorie Ready-to-Drink Mocktails](https://www.trendhunter.com/trends/naked-life-spirits.md)