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# Detective-Inspired Booze Books
These Sherlock Holmes Booze Books Contain a Hidden Flask

By Ady Floyd | Published 2015-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/booze-books
References: [kickstarter](https://www.kickstarter.com/projects/benderbound/booze-books-chapter-2-the-adventures-of-sherlock-h) & [judelandry](http://www.judelandry.com/)

'Bender Bound' is the creator of these booze books inspired by the book series The Adventures of Sherlock Holmes. Each book contains an [authentic imported flask](https://www.trendhunter.com/trends/corkcicle-cool-flask) made of glass. The books all look like average pieces of literature that you would pull off a library shelf but when you open the cover, the pages are cut into a frame. By removing a great deal of paper the flask fits perfectly in the hidden compartment.

The company plans to work with graphic designer Jude Landry to create covers and books spines. This packaging is crucial for the authentication of each book.

Bender Bound is embarking on its second round of booze books in the hopes of making the detective-inspired flask holder better. A [Kickstarter](https://www.trendhunter.com/trends/notebook-system) campaign has been launched to help these books become a reality.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 18% | Activity: 58% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Disguised Flask Products:** Companies are creating products that cleverly disguise flasks for secret consumption.
- **Collaboration with Designers:** Companies are partnering with graphic designers to create visually appealing packaging for their products.
- **Crowdfunding Innovation:** Startups are using crowdfunding platforms like Kickstarter to bring their innovative products to market.

### Sectors Adopting This

- **Novelty Gift Products:** The novelty gift industry has the opportunity to capitalize on the trend of disguised flask products.
- **Graphic Design Services:** Graphic design services can benefit from collaborations with companies looking to create visually appealing product packaging.
- **Crowdfunding Platforms:** Crowdfunding platforms can leverage the trend of crowdfunding innovation to attract more startups and innovative projects.

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