# Mediterranean Ice Creameries 'Republic of Booza' Shares Melt-Resistant, Elastic Ice Cream Treats By Laura McQuarrie | Published 2018-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/booza References: [amny](https://www.amny.com/eat-and-drink/booza-ice-cream-nyc-1.19220369) & [instagram](https://www.instagram.com/p/Bj5FZpOHhEE/?utm_source=ig_embed) Booza is a [frozen, dairy-based Mediterranean dessert](https://www.trendhunter.com/trends/blue-cream) that is known as one of the world's oldest [kinds of ice cream](https://www.trendhunter.com/trends/the-rice-creamery) and it sets itself apart with an elastic texture and a resistance to melting. Republic of Booza will be opening its doors soon in New York City, giving tourists and locals alike a taste of [unique flavors](https://www.trendhunter.com/trends/ottolenghi-ice-cream) that can be grouped into categories like American Classics, Global and Experimental. Republic of Booza describes that because no air is trapped in the ice cream, it is incredibly dense and boasts an intensely rich flavor. As far as what goes into the making of booza, key ingredients include ground orchid root and mastic resin, which can only be found on the bark of a tree that grows on a Greek island. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Elastic Ice Cream:** Opportunity for creating ice cream with a unique elastic texture that sets it apart from traditional varieties. - **Melt-resistant Ice Cream:** Creating ice cream formulations that resist melting, offering longer shelf life and enhanced customer convenience. - **Ancient Desserts:** The revival of ancient desserts like booza presents an opportunity to cater to consumers seeking authentic and nostalgic culinary experiences. ### Sectors Adopting This - **Frozen Desserts:** Innovative ice cream companies looking to introduce new textures and flavors to the market. - **Hospitality:** Restaurants and ice cream shops can offer booza as a unique dessert option to attract customers looking for novel experiences. - **Food Manufacturing:** Manufacturers can explore the production of melt-resistant ice cream by experimenting with novel ingredients and manufacturing techniques. ## Related on Trend Hunter - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Freeze-Dried Ice Creams](https://www.trendhunter.com/trends/ice-cream-that-doesnt-melt.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Pet-Pleasing Frozen Treats](https://www.trendhunter.com/trends/frozen-treats-for-dogs.md) - [Farm-Fresh Ice Creams](https://www.trendhunter.com/trends/bold-spoon-creamery.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Caramelized Fig Frozen Desserts](https://www.trendhunter.com/trends/caramelized-fig.md)