# Hydrating Derriere Sheet Masks Holler & Glow's New Booty Goals Bum Mask is a Niche Beauty Product By Katherine Pendrill | Published 2019-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/booty-goals-bum-mask References: [bustle](https://www.bustle.com/p/whats-in-the-holler-glow-collection-at-superdrug-19308606) For consumers who want to take their self-care routine to the next level, Holler & Glow's new Booty Goals bum mask might be a fun option. Though the idea of a sheet mask for different parts of the body may sound unusual, these niche products have become increasingly popular in the past few years. Holler & Glow is an affordable beauty brand available from [Superdrug](https://www.trendhunter.com/trends/superdrug-kbeauty). Recently, the brand debuted a line of boob and bum masks that are designed to help consumers pamper their bodies. The Botty Goals bum mask is a thong printed mask that is infused with peppermint extract and [plant collagen](https://www.trendhunter.com/trends/hydrogel-mask1). As you might have guessed, the mask is intended to be placed on your derriere for a short amount of time to soothe and hydrate the skin—the same concept can be applied for the brand's Asset Rich boob masks. Image Credit: *Holler & Glow.* ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Niche Sheet Masks:** Opportunity for beauty companies to create sheet masks for various parts of the body beyond the face. - **Body Part-specific Self-care Products:** Rising trend of consumers seeking self-care products for specific parts of the body, creating opportunity for specialized brands. - **Affordable Body Beauty Products:** Growing demand for cost-effective self-care products that target less popular body parts. ### Where This Applies - **Beauty:** Innovative beauty companies could launch inexpensive sheet masks for a range of body parts, creating a new sub-category in the industry. - **Wellness:** Wellness brands could tap into the growing body part-specific self-care trend by developing specialized products for various parts of the body beyond the face. - **Retail:** Leading retailers could expand their personal care offerings to cater to the demand for body beauty products that are affordable and target niche parts of the body. ## Related on Trend Hunter - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Plum-Focused Skincare Collectons](https://www.trendhunter.com/trends/plum-bum.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Taboo-Breaking Sexual Wellness Melts](https://www.trendhunter.com/trends/booth-melts.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Healthy Intimate Skincare Brands](https://www.trendhunter.com/trends/asset.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md)