# Discreet Prohibition-Inspired Bars The Bootlegger is a New Speakeasy Located in London By Rebecca Byers | Published 2016-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bootlegger References: [londontheinside](http://londontheinside.com/2016/01/11/bootlegger/) & [facebook](https://www.facebook.com/BootleggerEC3/) The Bootlegger is a [moody prohibition-inspired bar](https://www.trendhunter.com/trends/atelier-sun) that recently opened its doors in London. The immserive drinking establishment is outfitted to replicate the full [speakeasy experience](https://www.trendhunter.com/trends/black-ruby-popup) with old mob-inspired photos and sparsely located candles that provide a dimly lit atmosphere. Although the street address is available on its website, the Bootlegger makes use of its longitude and latitude (51° 30’ 43.1” | o° 5’ 0.8) in true prohibition era style. The [cocktail menu boasts contemporary twists](https://www.trendhunter.com/trends/snapshot-of-the-time-menu) on modern classics and a playful roster of mobster-inspired drinks that are made from high-quality spirits and ingredients. A winning example of experiential drinking and the emphasis on narrative bar concepts, the Bootlegger is definitely worth checking out if you happen to be in London and you fancy hearing some jazz. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Prohibition-inspired Bars:** Prohibition-era themed bars offer opportunities to create immersive and nostalgic experiences for customers. - **Narrative Bar Concepts:** The popularity of bars centred around storytelling invite opportunities for unique and creative themes. - **Contemporary Twists on Classic Cocktails:** Modern twists on classic cocktails offer potential for innovation in both taste and presentation. ### Sectors Adopting This - **Hospitality:** Introduction of new thematic experiences for customers through innovative bar concepts. - **Alcohol and Beverage Industry:** The use of high-quality spirits and ingredients in creative ways offers opportunity for new product development. - **Tourism:** Creating unique and memorable experiences for tourists by introducing bars with engaging narratives and themes. ## Related on Trend Hunter - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Railway-Tucked Speakeasy Bars](https://www.trendhunter.com/trends/soma-20.md) - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Bootlegger-Inspired Bourbon Collections](https://www.trendhunter.com/trends/bourbon-collection.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md)