# Seasonal Butterscotch Chocolates The New Boo-terscotch M&M's are Part of the Fall Flavor Lineup By Katherine Pendrill | Published 2016-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/booterscotch References: [bustle](http://www.bustle.com/articles/177899-mms-boo-terscotch-flavor-tastes-like-butterbeer-harry-potter-fans-are-freaking-out) & [time](http://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/) Mars recently announced that the fall [M&M's](https://www.trendhunter.com/trends/mms-mad-scientist-mix) lineup will include a brand new Boo-terscotch flavor. Instead of [pumpkin spice](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte) or even [salted caramel](https://www.trendhunter.com/trends/salted-caramel-butterfinger), the unique flavor gives consumers a whole new option when it comes to purchasing seasonal treats. According to Mars, the new Boo-terscotch M&M's combine "the scary good flavors of butterscotch and white chocolate for the perfect seasonal treat." While the candy is meant to taste like butterscotch, early taste testers have drawn comparisons between the candy and the Butterbeer served at the Wizarding World Of Harry Potter in Orlando. For those looking to sample the entire M&M's fall lineup, the new Boo-terscotch flavor will be joined by White Chocolate Candy Corn, Pecan Pie and the new Harvest variety. Each flavor will also be sold in a special packet branded with seasonal imagery. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Sweet Trends:** Offering unique and creative seasonal flavors creates an opportunity for companies to capture consumer interest and boost sales. - **Fall-specific Flavors:** Creating limited edition flavors and products that are specific to a certain time of year can help to generate buzz and drive sales during that season. - **Cross-promotion with Other Brands:** Collaborating with other popular brands or franchises can create excitement and open up new market opportunities for products with seasonal or limited edition flavors. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has the opportunity to create and market seasonal flavors and limited edition products to meet changing consumer demands for unique and creative tastes. - **Candy and Confectionery:** The candy and confectionery industry can attract seasonal buyers, especially around the Halloween and Christmas holidays. - **Theme Parks and Entertainment:** Companies and brands related to theme parks and entertainment can leverage product tie-ins related to popular franchises like Harry Potter to promote new products and boost sales during peak seasons. ## Related on Trend Hunter - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Caramel Apple Hard Candies](https://www.trendhunter.com/trends/caramel-apple-hard-candies.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/snickers-butterscotch-scoop.md) - [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Fall Festival-Flavored Candies](https://www.trendhunter.com/trends/fall-festival-candy-corn.md)