# Italian-Style Plant-Based Sandwiches Booster Juice and Field Roast Have Teamed Up for New Items By Michael Hemsworth | Published 2022-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/booster-juice References: [canadify](https://canadify.com/2022/02/28/booster-juice-introduces-new-italian-crumble-plant-nini-and-wrap/) & [boosterjuice](https://www.boosterjuice.com)  [Booster Juice](https://www.trendhunter.com/trends/mood-booster-ball) has announced a new lineup of menu items created in partnership with [Field Roast](https://www.trendhunter.com/trends/eat-just) that will provide patrons with a way to enjoy some signature [Italian-inspired foods in a plant-based way](https://www.trendhunter.com/trends/italianinspired-menu). The menu items consist of the Italian Crumble Plant-mini and the Italian Crumble Plant Wrap, which are both crafted with Field Roast's Italian Plant-Based Sausage Crumble. The menu items are each paired with mixed peppers, onions, pesto and spinach, and served on either a grilled focaccia flatbread or a grilled tortilla wrap, depending on the variety. The new Field Roast plant-based menu items at Booster Juice are arriving at the brand's 410 locations across Canada where patrons can purchase them for $7.89 each. The menu items are likely to be a big hit amongst consumers seeking out a way to enjoy some classic Italian flavor in a vegetarian way. Image Credit: Booster Juice ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Italian Food:** There is a disruptive innovation opportunity for restaurants to offer plant-based versions of classic Italian dishes. - **Partnerships for Plant-based Options:** There is a disruptive innovation opportunity for businesses to collaborate and offer unique plant-based menu items to cater to the growing demand for plant-based foods. - **Expansion of Plant-based Menus:** There is a disruptive innovation opportunity for restaurants to expand their plant-based menus to cater to the increasing demand for vegetarian and vegan options. ### Where This Applies - **Fast Food:** There is a disruptive innovation opportunity for fast food chains to offer more plant-based options to meet the growing consumer demand for healthier and more sustainable products. - **Food Delivery:** There is a disruptive innovation opportunity for food delivery companies to partner with restaurants and offer a wider range of plant-based options to cater to consumers who are looking for more variety in their vegetarian and vegan choices. - **Meat Alternatives:** There is a disruptive innovation opportunity for meat alternative companies to collaborate with restaurants and offer plant-based alternatives to classic meat dishes, such as Italian sausage, to meet the growing demand for plant-based options. ## Related on Trend Hunter - [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md) - [Plant-Based Beef Sandwiches](https://www.trendhunter.com/trends/italian-beef-sandwich.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Vegan-Friendly Hot Dog Lineups](https://www.trendhunter.com/trends/field-roast-veggie-dog.md) - [Plant-Based Meatball Wraps](https://www.trendhunter.com/trends/vegan-meatball-wraps.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Limited-Edition Meatless Sandwiches](https://www.trendhunter.com/trends/chikn-parm.md) - [Plant-Powered Italian Subs](https://www.trendhunter.com/trends/plantbased-meatball-parmigiana.md)