# Sour Juice Energy Drinks Boost Energy Tropical Fruit Sour Punch Offers Refreshment and Energy By Michael Hemsworth | Published 2022-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boost-energy-tropical-fruit-sour-punch References: [conveniencestore](https://www.conveniencestore.co.uk/products/boost-drinks-adds-tropical-fruit-sour-punch-to-juicd-range/671021.article) & [boostdrinks](https://www.boostdrinks.com)  The Boost Energy Tropical Fruit Sour Punch drink is the latest addition to the brand's Juic'd range to provide consumers with a flavorful, refreshing beverage that also offers a boost to energy levels. The drink merges the juice and energy beverage verticals together, and will deliver a flavor that's in line with consumer preferences. The drink is priced at £1 and features a price-marked can to help retailers easily communicate its value to thrifty shoppers. The brand's cross-channel marketing strategy will continue with the launch of the new drink, which includes digital advertising, social media, OOH and even a creative depot activation. Marketing and International Business Director Adrian Hipkiss spoke on the new Boost Energy Tropical Fruit Sour Punch drink saying, "Due to the unbelievable feedback and sales to-date of our new Juic’d range, we wanted to add a new bold flavour. The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 50% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Juice-energy Fusion Drinks:** Opportunity exists for brands to combine the juice and energy drink verticals to create unique and refreshing beverages that also boost energy levels. - **Price-marked Packaging:** Brands can benefit from using price-marked packaging to attract thrifty shoppers and communicate value effectively. - **Cross-channel Marketing:** Cross-channel marketing strategies can be utilized to effectively promote new product launches across various platforms and reach a wider audience. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore combining different drink categories to create innovative and unique product offerings. - **Retail Industry:** Retailers can leverage price-marked packaging to attract budget-conscious consumers and encourage sales. - **Marketing Industry:** Marketing agencies can work with brands to develop cross-channel marketing campaigns that effectively promote new product launches and drive sales. ## Related on Trend Hunter - [Juice-Infused Energy Drink Ranges](https://www.trendhunter.com/trends/boost-energy-juicd.md) - [Boldly Sour Juice Beverages](https://www.trendhunter.com/trends/juice-burst-tropical-sour.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Summer-Driven Energy Drinks](https://www.trendhunter.com/trends/pwrbru.md) - [Punchy Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/rockstar-energy-punched.md) - [Fruity Low-Cost Sports Drinks](https://www.trendhunter.com/trends/boost-sport.md) - [Tropical Functional Energy Drinks](https://www.trendhunter.com/trends/relentless-fruit-punch.md) - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md)