# Pre-Workout Candies Boost Candy Co.'s Turbo Taffy is Chewy, Flavorful and Mess-Free By Laura McQuarrie | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boost-candy-co References: [kickstarter](https://www.kickstarter.com/projects/boostcandyco/pre-workout-candy-turbo-taffy?ref=discovery_category&total_hits=35062&category_id=313)  Boost [Candy Co.'s](https://www.trendhunter.com/trends/performance-energy-drink1) Turbo Taffy was created by a duo with a love of the gym, nutrition and candy, and together, they saw an opportunity to create a flavorful, portable alternative to messy pre-workout powders that needs no shaking. This mess-free [pre-workout candy](https://www.trendhunter.com/trends/kabang-energy-candy) is wholly fueled by natural ingredients and excludes all artificial food coloring and flavoring. The [Blue Razz](https://www.trendhunter.com/trends/xtend)-flavored Turbo Taffy is chewy, stretchy, and useful for providing a clean, energizing boost with a blend of caffeine, beta-alanine, and other purposeful additions. Active individuals typically consume pre-workout products in the form of powders or ready-to-drink beverages, but they're being introduced in fun, convenient formats like candies that make the experience more enjoyable and accessible. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 58% | Activity: 58% | Freshness: 48% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Confectionery:** Candy products are evolving beyond treats to include functional benefits, making supplements more palatable and engaging. - **Natural Ingredients Revolution:** Consumers are increasingly leaning towards products made with natural ingredients, driving innovation in health-focused food items. - **Portable Energy Solutions:** The demand for on-the-go energy products has paved the way for new formats like candies, offering convenience without sacrificing efficacy. ### Sectors Adopting This - **Sports Nutrition:** The sports nutrition industry is capitalizing on novel formats that enhance the user experience and encourage frequent consumption. - **Confectionery:** Confectionery companies are diversifying their offerings by incorporating wellness benefits, tapping into health-conscious markets. - **Healthy Snacking:** Healthy snacking is merging with the supplement industry, creating hybrid products that satisfy both taste and nutritional needs. ## Related on Trend Hunter - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Nostalgic Pre-Workout Supplements](https://www.trendhunter.com/trends/bucked-up-pixie-pump.md) - [Candy-Inspired Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-gummies.md) - [Pre-Workout Gummy Shots](https://www.trendhunter.com/trends/squish-energy.md) - [Nostalgic-Confection Workout Powders](https://www.trendhunter.com/trends/c4-original-x-bubble-yum.md) - [High-Dose Workout Gummies](https://www.trendhunter.com/trends/beast-mode-preworkout-gummies.md) - [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md) - [Candy-Flavored Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit.md)