# Halloween Burrito Contests Chipotle is Bringing Back the #Boorito TikKok Contest for 2020 By Riley von Niessen | Published 2020-10-30 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/boorito-tiktok-contest References: [adweek](https://www.adweek.com/media/chipotle-addison-rae-team-up-on-boorito-tiktok-challenge/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) In the spirit of Halloween, [Chipotle](https://www.trendhunter.com/trends/chipotle-4) announced that it would be joining with influencer Addison Rae for the 2020 #Boorito [TikTok](https://www.trendhunter.com/trends/chipotle-8) contest. In order to enter, fans can create a TikTok that showcases their [Halloween costume](https://www.trendhunter.com/trends/kraft-natural-cheese) while utilizing the platform's morph feature, which allows users to upload photos and dramatically reveal their transformation. The video can be overlaid with a new remix by Ethan Fields of the Halloween classic, 'The Monster Mash.' To secure their entry, all participants must include the #Boorito and #Contest hashtags in their captions. Rae will be in charge of selecting the six winners, who she will choose on November 1st. Those who've received a comment from the TikTok star on their video will get a year's worth of free burritos. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Halloween Costume Contests:** Brands and influencers collaborate for fun Halloween contests that engage with a younger, tech-savvy audience through social media platforms like TikTok. - **Morphing Features:** TikTok's morphing feature offers opportunities for brands to create interactive experiences for their audience. - **User-generated Content:** Encouraging user-generated content can increase brand engagement and recognition by creating a community of brand advocates. ### Where This Applies - **Fast Food:** The fast food industry can leverage user-generated content to attract and engage with a younger audience by collaborating with influencers and leveraging social media platforms such as TikTok and Instagram. - **Social Media:** Social media platforms can benefit from hosting interactive contests and features like morphing to retain user attention and increase engagement. - **Retail:** Retailers can use interactive features such as morphing and contests to attract a young, digitally native audience through social media, encouraging them to create and share user-generated content. ## Related on Trend Hunter - [Halloween Burrito Promotions](https://www.trendhunter.com/trends/chipotle-4.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Late-Night Burrito Promotions](https://www.trendhunter.com/trends/chipotle-boorito.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Mexican Halloween Meal Deals](https://www.trendhunter.com/trends/qdoba-boogo-deal.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Thanksgiving Run Burrito Campaigns](https://www.trendhunter.com/trends/qdoba-turkey-trot-challenge.md) - [Cheesy Two-Person Costumes](https://www.trendhunter.com/trends/mozzmates.md)