# Clinically Studied Calming Ingredients Boops Pets is Using Ixoreal Biomed's Ingredient By Kalin Ned | Published 2026-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boops-pets References: [prnewswire](https://www.prnewswire.com/news-releases/ksm-66-ashwagandha-from-ixoreal-biomed-featured-in-new-boops-pets-calming-formula-for-dogs-302706167.html)  Ixoreal Biomed, the developer of the specialized KSM-66 Ashwagandha extract, has announced that its clinically studied ingredient is being incorporated into a new wellness product from the pet brand Boops Pets. The innovation is a [Calming and Stress Relief supplement](https://www.trendhunter.com/trends/calming-candy-tabs) formulated specifically for dogs and designed to address the growing prevalence of [fear and anxiety in canines](https://www.trendhunter.com/trends/bioadaptives-inc). Boops Pets leverages KSM-66 Ashwagandha, which is distinguished as the only [ashwagandha extract](https://www.trendhunter.com/trends/ashwagandha-coffee) on the market backed by clinical research and a significant number of certifications pertaining to safety and manufacturing quality. This adaptogenic herb is recognized for its ability to help regulate cortisol — the primary stress hormone — thereby supporting a healthy response to environmental triggers. The supplement aims to promote a state of calmness in dogs, helping them cope more effectively with common stressors such as loud noises, travel, or periods of separation from their owners. Image Credit: Ixoreal Biomed ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 46% | Activity: 51% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Pet Supplements:** Integration of adaptogens like clinically studied Ashwagandha into dog supplements signals the emergence of ingredient-driven calming products that bridge human and pet wellness formulations. - **Clinically Validated Ingredient Adoption:** Growing use of ingredients backed by human clinical data points to elevated consumer expectations for efficacy and third-party certifications in the pet product aisle. - **Humanization of Pet Health:** Rising demand for human-grade safety and research standards in pet care indicates a shift toward premium, science-forward offerings that mirror owner healthcare trends. ### Industries Being Reshaped - **Pet Nutraceuticals:** Formulation of targeted supplements for stress and anxiety in pets presents opportunities for differentiated dosage forms, tailored delivery, and evidence-focused positioning. - **Veterinary Care Services:** Veterinary clinics and behaviorists incorporating clinically supported nutraceuticals alongside treatment plans could reshape preventive and integrative animal care models. - **Functional Ingredient Suppliers:** Suppliers of clinically validated botanical extracts are positioned to expand into animal-specific lines and certification pathways that meet stringent manufacturing and safety requirements. ## Related on Trend Hunter - [Stress Relief Cookies](https://www.trendhunter.com/trends/ashwagandha-cookies.md) - [Science-Backed Calming Drinks](https://www.trendhunter.com/trends/nello.md) - [Calming Pet-Focused Bundles](https://www.trendhunter.com/trends/happy-dog-bundle.md) - [Calming Ashwagandha-Packed Kombuchas](https://www.trendhunter.com/trends/supercalm.md) - [Fast-Acting Cortisol Stress Reducers](https://www.trendhunter.com/trends/ka-ex.md) - [Stress Relief-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-calm.md) - [Chewable Pet Calming Wafers](https://www.trendhunter.com/trends/spirited-paw.md) - [Botanical Support Supplements](https://www.trendhunter.com/trends/sleep-mood-support.md) - [Herbal Dog Supplements](https://www.trendhunter.com/trends/better-dog-supplements.md)