# Charitable Online Marketplaces Boon Supply Enables Consumers to Shop and Donate to Charity By Ell Smith | Published 2018-05-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/boon-supply References: [psfk](https://www.psfk.com/2018/05/boon-supply-charitable-retail.html) & [boonsupply](https://www.boonsupply.com/) Boon Supply is a new [online marketplace](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) that enables consumers to shop and donate to a charity of their choice with the click of a button. The new website features an all-encompassing inventory which ranges from tote bags to bathroom storage solutions. The majority of these 200 items are priced under $30, and if that's not enough to entice online shoppers, the fact that 50% of proceeds from each sale is donated to charity, might. Consumers can select which charity they'd like the portion of their purchase to be donated to through the site's drop-down menu, which offers more comprehensive descriptions and photos. In addition this website serves as a [fundraising platform](https://www.trendhunter.com/trends/shopline). Anyone can submit a cause to Boon Supply and receive funds following the cause's approval. Image Credit: Boon Supply via Facebook ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Charitable Marketplaces:** The development of more online marketplaces like Boon Supply that allow consumers to donate a portion of their purchase to charity presents an opportunity for businesses to increase profits while also promoting social good - **Low-priced Inventories:** Offering a wide range of products priced under $30, like Boon Supply does, can engage price-sensitive online shoppers and disrupt industries that depend on higher-priced merchandise - **Fundraising Platforms:** The rise of fundraising platforms like Boon Supply presents opportunities for businesses to develop partnerships with charities while also engaging customers to promote social responsibility ### Where This Applies - **E-commerce:** Online marketplaces that donate a portion of proceeds to charity disrupt the e-commerce industry by catering to consumers who want to shop conscientiously - **Retail:** Low-priced inventories, such as the one offered by Boon Supply, disrupt the retail industry by tapping into a market of price-sensitive customers who would traditionally shop at larger retail chains - **Non-profit:** Fundraising platforms, like Boon Supply, present opportunities for non-profit organizations to engage more donors and receive more funding through an easy-to-use and innovative online marketplace ## Related on Trend Hunter - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Multi-Brand Shopping Hubs](https://www.trendhunter.com/trends/boohoo-marketplace.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Charitable Toy Stores](https://www.trendhunter.com/trends/free-online-toy-store.md)