# Generational Fashion Targeting Boomers With Attitude Clothing Line By Going Like Sixty | Published 2008-06-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/boomers-with-attitude References: [boomerswithattitude](http://boomerswithattitude.com) *Kiss My Platinum AMEX*; *Wisdom & Cunning Always Trump Youth & Arrogance*; *Did I Sell Out? Hell No, I Bought it*; *[Former Soccer Mom, Now Seasoned Hottie](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever)*. Those are some of the attitudes expressed on the [clothes offered at the](https://www.trendhunter.com/trends/wildest-ones-yet) [newest online store for Boomers](https://www.trendhunter.com/trends/dont-retire-the-party): Boomers With Attitude ( BWA ) Their in-your-face style is meant to send a message to those who aren't Boomers, and it is not a message of Peace and Love as you might expect. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What's Driving This Trend - **Boomer Fashion:** Disruptive innovation opportunity: Create sustainable and inclusive fashion lines targeting the growing Boomer market. - **Unconventional Attitude:** Disruptive innovation opportunity: Design clothing that challenges societal norms and empowers individuals to express their unconventional attitudes. - **Age-inclusive Messaging:** Disruptive innovation opportunity: Develop marketing strategies and clothing brands that showcase the diversity and experiences of different age groups. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore new segments within the fashion industry by catering to overlooked demographics like Boomers. - **Marketing:** Disruptive innovation opportunity: Create targeted marketing campaigns that challenge age stereotypes and promote inclusivity. - **E-commerce:** Disruptive innovation opportunity: Build online platforms that cater to niche markets and provide unique shopping experiences for specific age groups. ## Related on Trend Hunter - [Adult Anti-Aging Skincare Brands](https://www.trendhunter.com/trends/boomer-babe-beauty.md) - [Mature Fashion-Forward Brands](https://www.trendhunter.com/trends/wit-and-wisdom.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now.md) - [Boomers Travel Insurance](https://www.trendhunter.com/trends/boomers-travel-insurance.md)