# Tech-Savvy Elderly Influencers Baddie Winkle is a Social Media Influencer and Famous Model By Kalin Ned | Published 2018-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/boomers-on-social-media References: [instagram](https://www.instagram.com/baddiewinkle/) & [depop](https://www.depop.com/baddiewinkle) While elderly demographics aren't the most prevalent on social media, Baddie Winkle definitely knows how to leverage [Instagram](https://www.trendhunter.com/trends/lennnie-x-dove) and build a liberal, fashion-forward, [cannabis-friendly image](https://www.trendhunter.com/trends/im-high-right-now-campaign) for herself. With a profile bio like "Stealing yo man since 1928," Baddie is an inspiration. From her quirky psychedelic outfits to her bedazzled pink canes, she proudly shares the realities of getting older and her way of overcoming them. Baddie posts about her hip replacement surgery alongside a photograph of her wearing flamy and sparkly glasses, attention-demanding pink eyeshadow and a blue tank top that boasts 'Moody Bitch.' It is because of this fierce attitude that Baddie is not only an inspiration to [aging social media users](https://www.trendhunter.com/trends/becauseofmyage), but is also a source of entertainment and subject of praise for Millennials who aspire to be like the fearless 90-year-old post-retirement. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Elderly Fashion Influencers:** There is an opportunity for fashion and beauty industries to tap into a new demographic by featuring elderly influencers with unique styles and attitudes. - **Cannabis-friendly Marketing:** As more elderly individuals become interested in the health benefits of cannabis, there is an opportunity for the cannabis industry to cater to this demographic with targeted marketing campaigns. - **Inter-generational Content Creation:** By featuring elderly influencers alongside younger generations in social media content, brands in various industries can appeal to a wider range of demographics and promote inclusivity. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore new markets and create more diverse campaigns by featuring elderly influencers with unique styles and attitudes. - **Cannabis:** With more elderly individuals becoming interested in the health benefits of cannabis, there is an opportunity for the cannabis industry to cater to this demographic with targeted marketing campaigns. - **Social Media:** Social media platforms can promote inter-generational content creation by encouraging users to feature influencers from different age groups and backgrounds. ## Related on Trend Hunter - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md) - [Casual Gaming Furnishings](https://www.trendhunter.com/trends/brannboll.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Community-Oriented Aging Apps](https://www.trendhunter.com/trends/modern-prairie.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md)