# Boomer-Headed Streetwear Editorials Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot By Kalin Ned | Published 2018-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boomer-model References: [hypebeast](https://hypebeast.com/2018/5/maye-musk-supreme-streetwear-interview) & [hypebae](https://hypebae.com/2018/5/maye-musk-editorial-interview-supreme-streetwear?utm_source=hypebeast&utm_medium=referral&utm_campaign=beast_syndication) The Boomer model that stars in this creative and fierce Supreme editorial is none other than Maye Musk — Elon Musk's mother. Introduced to the world of contemporary streetwear, this woman defies the imagined boundaries of age-appropriate clothing and boldly presents the Supreme x Louis Vuitton pieces in an arty photoshoot. In an interview with [HYPEBAE](https://www.trendhunter.com/trends/forever-care), the Boomer model opens up about what beauty means to her— "a lovely smile, being considerate, well-mannered and stylish." Staying true to this belief, Maye Musk handles herself with poise, genuine warmth and grace during the Supreme x Louis Vuitton photoshoot. The Boomer model exudes confidence and an [unapologetic attitude](https://www.trendhunter.com/trends/give-us-the-finger), which actively goes against the presupposed role of 70-year-old women within the narrative societal context of today. Photo Credits: [Driely Carter](http://drielys.com/) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Age-inclusive Fashion:** The inclusion of older generations in the fashion industry creates an opportunity for disruptive innovation in the realm of age-inclusive clothing and marketing. - **Reviving Retro Culture:** The use of Boomer models in streetwear editorials presents a trend of reviving retro culture, which could lead to innovative opportunities in nostalgia-driven marketing and design. - **Breaking Stereotypes:** The Boomer model's confident and unapologetic attitude in the Supreme editorial suggests a trend towards breaking societal stereotypes, which opens opportunities for disruptive innovation in diversity and representation in fashion. ### Industries Being Reshaped - **Fashion:** The fashion industry must embrace diversity in age and challenge ageism in marketing, design, and modeling. - **Marketing and Advertising:** The use of Boomer models in streetwear editorials presents an opportunity for disruptive innovation in nostalgia-driven advertising that appeals to diverse age groups. - **Photography and Art:** The use of Boomer models in fashion editorials opens up an opportunity for photographers and artists to showcase diversity in age and beauty standards. ## Related on Trend Hunter - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Streetwear-Informed Collectible Dolls](https://www.trendhunter.com/trends/momoko-doll.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)