# All-Terrain Audio Devices Scosche Shows Off Its New boomBOTTLE H20 at CES 2014 By Michael Baxter | Published 2014-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/boombottle-h2o References: [ilounge](http://www.ilounge.com/index.php/ces2014/report/scosche/) & [scosche](http://www.scosche.com/car-audio/boombottle-h2o-yellow) The boomBOTTLE [H2O](https://www.trendhunter.com/trends/bubble-technology) is one sturdy piece of equipment. Sturdy may not be the most attractive word describing your technology, but it is an attractive feature to have. This is the kind of speaker that you don't have to worry too much about. All the things that you would normally worry about when it comes to your average speaker isn't present in the boomBOTTLE H2O, but there are no wires, and no wires equals no hassle. To that end, the speakers work on [Bluetooth](https://www.trendhunter.com/trends/portable-bluetooth-speaker1), and the range is an incredible 33 feet. The speaker set is unibody and [weatherproof](https://www.trendhunter.com/trends/jbl-grip), so unless you're actively trying to damage this thing, it should be good for the long run. No need to worry about dropping it in the pool or anything, and if you ever plan on having a dance party in a snow bank, they'll be good there too. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **All-terrain Audio:** Opportunity to develop durable and portable speakers designed for use in any environment, such as outdoor or extreme conditions. - **Wireless Audio Technology:** Opportunity to develop wireless audio technology as a primary feature for audio devices and speakers to eliminate the hassle of tangled wires. - **Waterproof Technology:** Opportunity to develop waterproof technology that can ensure the safety and longevity of devices in contact with water. ### Who This Affects Most - **Outdoor and Adventure Sports Industry:** These all-terrain audio systems have disruptive innovation opportunities in the outdoor and adventure sports industry, as the speakers will be portable, durable and weather-resistant needed to withstand extreme conditions. - **Smartphone Accessory Manufacturers:** Opportunity to improve a range of smartphone accessories, such as speakers and headphones, by integrating waterproof and wireless audio technology features for added convenience and durability. - **Music Industry:** Opportunity for the music industry to expand their offerings to an active audience in a variety of outdoor or extreme environments. Outdoor concerts could be enhanced with waterproof, wireless speakers, and other technology-driven solutions. ## Related on Trend Hunter - [Rugged Vibrant Bluetooth Speakers](https://www.trendhunter.com/trends/everboom.md) - [Beach-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/bluetooth-speaker-1.md) - [Ultra-Durable Speaker Designs](https://www.trendhunter.com/trends/turtlebox-gen-2.md) - [Tactile Outdoor-Ready Speakers](https://www.trendhunter.com/trends/ultimate-ears-wonderboom-3.md) - [Rugged Dual-Speaker Audio Devices](https://www.trendhunter.com/trends/duvoss-speaker.md) - [Highly Functional Speaker Lines](https://www.trendhunter.com/trends/bluetooth-audio.md) - [Wearable Performance Speaker Units](https://www.trendhunter.com/trends/lg-xboom-go-xg2t-speaker.md) - [Compact Portable Bluetooth Speakers](https://www.trendhunter.com/trends/wonderboom-3-speaker.md) - [Indestructible Speaker Systems](https://www.trendhunter.com/trends/demerbox-db2.md)