# Nerdy Museum Editorials The Bookworm by Baldovino Barani is a Geeky Series Amongst the Dinosaurs By Sarah Robson | Published 2012-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bookworm-by-baldovino-barani References: [designscene.net](http://www.designscene.net/2012/08/bookworm-baldovino-barani.html) & [baldovinobarani](http://www.baldovinobarani.com/the-bookworm) The Bookworm by Baldovino Barani is a nerdy series featuring model Madison Schill at [Ford Models](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc). Madison is surrounded by dinosaur bones and merry-go-rounds in the hauntingly beautiful Museum D'Histoire Naturelle in Paris . This editorial captures the model in 70s-inspired styles wearing head scarves, high neck blouses, long pencil skirts in burnt oranges, browns and yellows. This editorial will be released in perfect timing as students will be going back to school in the fall, and it displays [beautiful vintage fashion](https://www.trendhunter.com/trends/vintageinspired-jewelry). Baldovino Barani is an Italian and French fashion photographer based in London, UK. His works have been featured in [Vogue](https://www.trendhunter.com/trends/forever-care), and he never fails to create breathtaking series with a good choice of models, storyboards and stylists. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 83% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Fashion:** Opportunity to create new collections inspired by 70s styles and colors. - **Nerdy Chic:** Potential to create fashion lines that blend geeky elements with high fashion. - **Museum Fashion Editorials:** Possibility to collaborate with museums for fashion photography shoots, showcasing fashion in unique settings. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to tap into the vintage fashion trend and offer retro-inspired collections. - **Photography:** Potential for photographers to explore unique locations for fashion editorials, such as museums. - **Publishing:** Possibility to feature museum-themed fashion editorials in print and digital publications, targeting fashion-conscious readers. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md)