# Illustrious Bookstore Displays This Clever Bookstore Merchandising is Delightfully Detailed By Rebecca Byers | Published 2015-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bookstore-merchandising References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/28/yan-ji-you-bookstore-decor-by-gladc-studio-beijing-china/) & [gladc](http://gladc.com/home/) This bookstore merchandising is a playful display that book lovers will be hard pressed to resist. Filled with colorful [lounge areas](https://www.trendhunter.com/trends/d142) and installations characterized by its sculptural use of old paperbacks, the first physical store for Yan Ji You in Beijing is a merchandising success. By creating an energetic, vibrant environment for consumers to enjoy themselves, the Yan Ji You brand is investing in the communication of the brand as a lifestyle choice, rather than just a spot to pick up the next book on your reading list. Designed by GLADC studio, this example of bookstore merchandising is defined by its [wall of books](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand) that have been hung by their covers to let the pages fall freely. A digital projection of the brand's mandate is displayed on top of the intricate wall of paperbacks, creating an artistic element that leads to the space's lounge-like vibe. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Playful Bookstore Merchandising:** Incorporating playful and vibrant displays in bookstores can attract book lovers and enhance the overall shopping experience. - **Lifestyle Branding in Bookstores:** Transforming bookstores into lifestyle choices can increase consumer engagement and loyalty. - **Sculptural Use of Old Paperbacks:** Using old paperbacks to create artistic installations in bookstores adds a unique and visually appealing element. ### Industries Being Reshaped - **Retail:** Implementing playful and vibrant displays in bookstores can influence consumer behavior and drive sales. - **Publishing:** By transforming bookstores into lifestyle choices, publishers can enhance their brand image and connect with readers on a deeper level. - **Interior Design:** Utilizing old paperbacks to create sculptural displays in bookstores presents opportunities for interior designers to showcase creativity and inventiveness. ## Related on Trend Hunter - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Floating Wetland Bookstore](https://www.trendhunter.com/trends/xixi-goldmye-bookstore.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Metal Sheet-Facade Book Stores](https://www.trendhunter.com/trends/shanghai-book-city.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)