# AR-Enhanced Bookstore Experiences Big Motive is Exploring How AR Can Be Deployed in Bookstores By Kalin Ned | Published 2020-01-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bookstore-experience References: [bigmotive](https://www.bigmotive.com/blog/night-at-the-bookstore-ar-reveals-magic-hidden-in-retail-spaces/) & [vimeo](https://vimeo.com/177412106) It is no secret that the brick-and-mortar bookstore experience has been heavily disrupted by the widespread adoption of digital technology. It has been reported that between 2010 and 2016 the "amount of children reading for pleasure [has dropped by] nearly 10%." In light of this, design firm Big Motive seeks to keep the physical bookstore experience alive with augmented reality. By employing this technology in the reading environment, the company envisions a turn-around that has the capability of not only enhancing the point of purchase, but also creating a bookstore experience where children are able to perceive the brick-and-mortar establishment as a "magical world filled with talking books that invite children to engage with content, characters, and stories." Image Credit: Big Motive ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality in Bookstores:** The use of augmented reality in bookstores can enhance the customer experience and engage children in reading. - **Interactive Reading Environments:** Creating interactive reading environments through technology can help boost children's interest in reading. - **Blending Physical and Digital Experiences:** The integration of augmented reality technology in physical bookstores combines the benefits of both worlds to create a unique and immersive experience. ### Sectors Adopting This - **Retail:** The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores. - **Publishing:** The publishing industry can explore augmented reality to revolutionize the reading experience and attract a new generation of readers. - **Educational Technology:** The educational technology industry can develop AR solutions for bookstores that promote interactive and educational experiences for children. ## Related on Trend Hunter - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AI Reading Experiences](https://www.trendhunter.com/trends/booxtory-20.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [Personalized AI Stories](https://www.trendhunter.com/trends/magic-bookshelf.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [Personalized Storytelling Platforms](https://www.trendhunter.com/trends/magical-childrens-book.md) - [Intelligent Reading Companions](https://www.trendhunter.com/trends/bookread.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md)