# Built-In Bookstands The Bookmate by Kwon Jieun Will Mark Your Page and Prop Your Book Up By Robyn Currie | Published 2010-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bookmate-by-kwon-jieun References: [yankodesign](http://www.yankodesign.com/2010/06/08/dont-judge-by-the-cover/) The Bookmate by Kwon Jieun is a neat little gadget that aims to make sure you never feel a neck cramp, have dimly lit lighting, or lose your page mark again. That is a lot to ask form one device, but this baby can do it. With its wraparound design that features a [built-in bookstand](https://www.trendhunter.com/trends/industrial-bookstand) at the back, you can't live without it. Along the sides of the Bookmate by Kwon Jieun are two [illuminating strips](https://www.trendhunter.com/trends/check-mate-2) that [work as bookmarks](https://www.trendhunter.com/trends/strap-accessory-for-ereaders) when folded over the pages. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 15% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Built-in Bookstands:** Opportunity for innovation in creating multifunctional bookstands that address common reading problems. ### Industries Being Reshaped - **Publishing:** Opportunity for publishers to collaborate with designers to create bookstands that enhance the reading experience. - **Home Decor:** Opportunity for home decor companies to create stylish and functional bookstands that blend seamlessly with modern interiors. - **Technology:** Opportunity for tech companies to develop smart bookstands that integrate with e-books and provide additional features for readers. ## Related on Trend Hunter - [Music-Playing Book Stands](https://www.trendhunter.com/trends/portable-book-stand.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md) - [Tech-Charging Book Holders](https://www.trendhunter.com/trends/haaase-liesma-bookshelf.md) - [Cabin-Shaped Reading Lights](https://www.trendhunter.com/trends/boof-reading-light.md) - [Compact Functional Furniture](https://www.trendhunter.com/trends/bookmarker-table.md)