# Sticky Note Page-Keepers The Bookmarker by Simple Form Design is Doubly Functional By Meghan Young | Published 2012-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bookmarker-by-simple-form-design References: [design-milk](http://design-milk.com/bookmarker-by-simple-form-design/) & [simpleformdesign](http://simpleformdesign.com/work/bookmarker/bookmarker.html) The Bookmarker by Simple Form Design, a firm based in Helsinki, Finland, and founded by Chao Huang, combines two stationery staples, the [bookmark and the sticky note](https://www.trendhunter.com/trends/easymark1). A clever creation, it enters the ever-growing category, "why wasn't it designed sooner?" It essentially takes on the classic rectangular shape of a common bookmark. The tweak involves the attachment of slim Post-Its that allow people to extend their bookmarking to other important pages. A must-have in every student and businessperson's office supply arsenal, the Bookmarker by Simple Form Design allows people to take notes seamlessly without fumbling with a highlighter or searching for [separate sticky notes](https://www.trendhunter.com/trends/stickyflow). They come in a variety of colors to make organizing even easier. It is currently available for purchase on the Simple Form Design very own [Etsy](https://www.trendhunter.com/trends/arcade-clock) shop. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 25% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Combined Stationery:** The Bookmarker by Simple Form Design combines two stationery staples, creating opportunities for other innovative combinations. - **Functional Bookmarking:** The Bookmarker's incorporation of slim Post-Its opens up possibilities for disruptive innovations in the bookmarking industry. - **Streamlined Note-taking:** The Bookmarker's seamless note-taking feature presents opportunities for disruptive innovations in the office supply industry. ### Sectors Adopting This - **Stationery:** The Bookmarker's combination of two staple stationery items suggests opportunities for other innovative products in the stationery industry. - **Bookmarking:** The Bookmarker's unique functionality of extending bookmarking using sticky notes indicates potential for disruptive technologies in the bookmarking industry. - **Office Supplies:** The Bookmarker's user-friendly design and organizational capabilities present opportunities for disruptive innovations in the office supply industry. ## Related on Trend Hunter - [Compact Functional Furniture](https://www.trendhunter.com/trends/bookmarker-table.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Sticky Notes Holder Concepts](https://www.trendhunter.com/trends/postit-note-holder.md) - [Note Clip Organizers](https://www.trendhunter.com/trends/note-clip.md) - [Digitized Browser-Based Notes](https://www.trendhunter.com/trends/sticky.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Reusable Magnetic Sticky Notes](https://www.trendhunter.com/trends/m-note.md)