# Postponable Booking Policies Aruba Tourism Authority's Happily Ever After Guarantee Aids Couples By Laura McQuarrie | Published 2020-05-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/booking-policy References: [prnewswire](https://www.prnewswire.com/news-releases/aruba-tourism-authority-first-to-offer-couples-happily-ever-after-guarantee-pandemic-postponement-policy-301058162.html) & [aruba](https://www.aruba.com/us/happily-ever-after) Many couples' 2020 wedding dreams have been dashed, including those who were envisioning [destination weddings](https://www.trendhunter.com/trends/whatawedding) in picturesque settings—and places like Aruba that rely heavily on tourism are also feeling the sting of the pandemic, so the Aruba Tourism Authority announced the Happily Ever After Guarantee as a postponable booking policy. The flexible policy was created for couples who are interested in a 2021 wedding or [honeymoon](https://www.trendhunter.com/trends/the-designer-honeymoon), but are unsure about what the future of travel will look like in response to COVID-19. With the destination booking policy, couples can feel secure about booking for 2021, as their events can be postponed for up to a year from the original event date. As part of the policy, participating hotels and resorts include the Manchebo Beach Resort & Spa, the [Divi & Tamarijn Aruba All Inclusives](https://www.trendhunter.com/trends/almare-resort) and more. Image Credit: Aruba Tourism Authority ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Postponable Booking Policies:** Aruba's Happily Ever After Guarantee suggests opportunities for hotels and resorts to customize their own postponable booking policies to attract and retain customers. - **Destination Weddings:** The pandemic has led to the rise of micro-weddings and virtual wedding ceremonies, providing opportunities for wedding planners and photographers to develop new services to cater to this market. - **Flexible Travel Policies:** Aruba's initiative is indicative of a growing trend in the travel industry, where flexible travel policies benefit both service providers and travelers and thus are anticipated to continue beyond the pandemic. ### Industries Being Reshaped - **Hospitality:** There is scope for the hospitality industry to develop and implement versatile booking policies and offer wedding packages to address the needs of consumers in the wake of the pandemic. - **Event Management:** The pandemic has brought an unprecedented disruption to the event industry, providing opportunities for event planners and professionals to introduce creative solutions such as virtual weddings, and re-structure existing policies, including cancellation and refund policies. - **Travel and Tourism:** With the ongoing pandemic, travel and tourism services providers must address consumer needs and build trust for customer retention; thus, flexible travel policies and new destination marketing strategies are essential. ## Related on Trend Hunter - [Unique Hotel Wedding Packages](https://www.trendhunter.com/trends/karisma-hotels-resorts.md) - [Personalized Honeymoon Booking Platforms](https://www.trendhunter.com/trends/honeymoon-booking-platform.md) - [Romantic Carribean Hotel Stays](https://www.trendhunter.com/trends/harbour-village-beach-club.md) - [Unique Resort Vacations](https://www.trendhunter.com/trends/allinclusive-by-marriott.md) - [Luxurious Caribbean Island Packages](https://www.trendhunter.com/trends/aurora-anguilla.md) - [Hybrid Wedding Planning Solutions](https://www.trendhunter.com/trends/power-couple.md) - [Budget-Friendly Vacation Partnerships](https://www.trendhunter.com/trends/blue-diamond-resorts1.md) - [Unique Wedding Pop-Up Events](https://www.trendhunter.com/trends/wedding-popup.md) - [Wedding Time Capsules](https://www.trendhunter.com/trends/posttoforever.md)