# Spontaneous Travel Apps The Booking Now App Provides a Personalized, Real-Time Experience By Meghan Young | Published 2015-01-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/booking-now References: [coolhunting](http://www.coolhunting.com/travel/booking-now-app) & [itunes.apple](https://itunes.apple.com/app/id516563800?mt=8) Booking Now is one of the latest [travel apps](https://www.trendhunter.com/trends/expedia-group) to hone in on the current consumer habits in the industry. Created by Booking.com, it focuses on the spontaneity people display when planning a trip. Cool Hunting notes, "At a rapidly increasing rate, travelers have begun booking hotel accommodation at the very last minute—with more than half of all travelers booking within a mere 48-hour window before a scheduled trip." Providing a personality and [real-time experience](https://www.trendhunter.com/trends/trending-spots), the Booking Now app hopes to capitalize on this behavior as well as the increase of mobile bookings. It helps people create a [travel profile](https://www.trendhunter.com/trends/ai-travel-planner-by-planify) that informs the Booking Now app about what to show them. Used around the globe, Booking.com is able to supply users with a wealth of verified information to make their upcoming trips more enjoyable. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Spontaneous Travel:** Disruptive innovation opportunity: Develop apps that cater to the growing trend of last-minute bookings and provide a personalized, real-time experience. - **Mobile Bookings:** Disruptive innovation opportunity: Create user-friendly mobile apps that allow travelers to easily book hotels and access verified information on-the-go. - **Travel Profile:** Disruptive innovation opportunity: Design platforms that utilize user profiles to offer personalized recommendations and suggestions for upcoming trips. ### Where This Applies - **Travel Apps:** Disruptive innovation opportunity: Explore the development of spontaneous travel apps that cater to the needs of last-minute travelers and provide instant booking features. - **Hospitality Technology:** Disruptive innovation opportunity: Develop innovative technology solutions for the hospitality industry that streamline mobile bookings and enhance the user experience. - **Travel Information Services:** Disruptive innovation opportunity: Create comprehensive platforms that collect and analyze user data to offer personalized travel recommendations and verified information. ## Related on Trend Hunter - [Smart Travel Planners](https://www.trendhunter.com/trends/cityone.md) - [Curated Flight Deal Apps](https://www.trendhunter.com/trends/the-going-app.md) - [Personalized AI-Powered Travel Apps](https://www.trendhunter.com/trends/personalized-aipowered-travel.md) - [Interactive Travel Map Apps](https://www.trendhunter.com/trends/proxi-travel-app.md) - [Travel Planning Apps](https://www.trendhunter.com/trends/lets-trip-1.md) - [Efficient Travel Planners](https://www.trendhunter.com/trends/travel-stash.md) - [Detailed Travel-Planning Apps](https://www.trendhunter.com/trends/80daysme.md) - [Personalized Travel Planners](https://www.trendhunter.com/trends/exploro.md) - [Real-Time Trending Spot Features](https://www.trendhunter.com/trends/trending-spots.md)