# Resolution-Focused Vacation Ads Booking.com Released the 'Booking for Every Resolution' Campaign By Grace Mahas | Published 2019-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/booking-for-every-resolution References: [thedrum](https://www.thedrum.com/creative-works/project/anomaly-bookingcom-there-s-booking-every-resolution) & [thedrum](https://www.thedrum.com/creative-works/project/anomaly-bookingcom-there-s-booking-every-resolution) In a clever new marketing campaign, Booking.com has leveraged the time of year for resolutions to create a [heartwarming campaign](https://www.trendhunter.com/trends/typewriter-campaign) called 'Booking for Every Resolution.' The Booking for Every Resolution campaign includes six 15-second commercials that depict vacations that are specific for [New Year's resolutions](https://www.trendhunter.com/trends/unready-for-anything). For example, 'Josh's Resolution' features a grandfather with a grandchild in a cabin reading together under the stars. 'Ricky's Resolution,' on the other hand, shows a man showing his grandmother snow for the first time while 'Tyler's Resolution' shows a dad and daughter reconnecting by biking across the country. This inspiring campaign was developed by creative shop Anomaly and includes material on [TV, cinema, radio, and online channels](https://www.trendhunter.com/trends/cinematic-travel-campaign), and is supported by PR and social media efforts. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 3% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Resolution-focused Vacations:** The trend of vacations that align with specific New Year's resolutions presents opportunities for travel companies to offer targeted experiences and packages. - **Heartwarming Marketing Campaigns:** The trend of heartwarming marketing campaigns like Booking.com's 'Booking for Every Resolution' creates opportunities for brands to connect emotionally with their audience and drive engagement. - **Multichannel Advertising:** The trend of utilizing multiple advertising channels, such as TV, cinema, radio, and online, allows companies to reach a wider audience and increase brand visibility. ### Industries Being Reshaped - **Travel and Tourism:** The travel and tourism industry can capitalize on the trend of resolution-focused vacations by creating and promoting specialized travel packages for different resolutions. - **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of heartwarming campaigns to help brands establish a strong emotional connection with their target audience. - **Media and Entertainment:** The media and entertainment industry can benefit from the trend of multichannel advertising by offering advertising platforms that encompass TV, cinema, radio, and online channels. ## Related on Trend Hunter - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Transformative Luxury Voyage Campaigns](https://www.trendhunter.com/trends/ritzcarlton-yacht-collections.md) - [Plan-Free Vacation Campaigns](https://www.trendhunter.com/trends/vacation-campaign.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md)