# Rapper-Endorsed Hostel Campaigns 50 Cent Shows Millennials the Draws of Booking a Hostel By Riley von Niessen | Published 2016-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/booking-a-hostel References: [adweek](http://www.adweek.com/adfreak/50-cent-takes-you-da-hostel-mtv-cribs-style-tour-amusing-ad-hostelworld-171581) & [hostelworld](http://www.hostelworld.com/blog/in-da-hostel-with-50-cent) 'Hostelworld' is using the endorsement of rapper 50 Cent to persuade millennials into booking a hostel. When some think of hostels, they can often be led to imagine dingy living spaces shared with strangers -- an unsavory stereotype that Hostelworld is fighting against with its campaign. Although some hostels fit this mold, the company shows how booking a hostel can be a great way to save money while making lifelong friendships along the way -- without sacrificing the comfort granted by an [upscale hotel](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes). The campaign references 50 Cent's popular track 'In Da Club' for its title, 'In Da Hostel.' As a rapper who is known for his extravagant lifestyle, 50 Cent's endorsement gives the company a positive association while also appealing to a [millennial audience](https://www.trendhunter.com/trends/allt-bank) in a creative way. The promotional video follows 50 Cent through hostels as he shows off its features like an episode of 'MTV Cribs.' ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rapper-endorsed Marketing:** Brands can leverage the social status of popular musicians to create effective marketing campaigns in creative ways. - **Upscale Hostel Living:** Hostel companies can differentiate themselves from unsavory stereotypes and instead highlight luxurious amenities and new, upscale living experiences. - **Affordable Travel:** Companies can target millennials who are looking for cost-saving travel options that still provide high-quality experiences. ### Where This Applies - **Hospitality:** Hotel and hostel companies can collaborate with musicians and celebrities to attract younger audiences and differentiate their brand from competitors. - **Travel:** Travel companies can promote affordable and unique experiences through new marketing techniques and differentiated offerings. - **Music:** Musicians can use their social influence to expand their personal brand and create new business opportunities, such as product endorsements and collaborations. ## Related on Trend Hunter - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [Rapper-Approved Product Campaigns](https://www.trendhunter.com/trends/topicals.md) - [Gen Z-Focused Hotel Campaigns](https://www.trendhunter.com/trends/hyatt.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md)