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# Discreet Laptop Covers
BookBook for Air Lets You Hide Your High-Priced Computer on Bookshelves

By Jason Soy | Published 2011-05-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bookbook-for-air
References: [geekandhype](http://www.geekandhype.com/twelve-south-bookbook-for-air-8446/) & [twelvesouth](http://www.twelvesouth.com/products/BookBook_for_Air/)

With the [MacBook Air](https://www.trendhunter.com/trends/impactresistant-laptop-case) being as thin as it is, you better have a reliable laptop cover like the BookBook for Air. But this clever cover doesn't only protect your computer from scratches and damage, it also acts as a conversation piece as people passing by will be perplexed at you reading a giant novel horizontally.

The BookBook for Air is designed by 'twelvesouth' and lets people carry their [MacBook Airs](https://www.trendhunter.com/trends/nomad-2) stealthily under the guise of a large used book. The illusion is so genuine that you can literally pass the cover off as some ancient tome while you [Facebook](https://www.trendhunter.com/trends/faxo) and Google away to your heart's content. And at just $80 a pop, your novel incognito laptop cover will be worth every penny you paid for it.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 42% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Stealthy Laptop Accessories:** Develop accessories that serve multiple purposes like the BookBook for Air: protect your laptop and act as a disguise.
- **Discreet Tech Devices:** Design and produce tech devices that blend in with everyday items, like a book, for added privacy.
- **Novelty Tech Products:** Create tech products that serve a practical function but also serve as a quirky conversation piece.

### Where This Applies

- **Technology:** There is room for innovation in the technology industry to produce more discreet and novel products.
- **Fashion:** The fashion industry could collaborate with technology companies to create stylish and functional tech accessories.
- **Retail:** Retailers can cater to the demand for novel tech accessories by stocking unique products like the BookBook for Air.

## Related on Trend Hunter

- [Impact-Resistant Laptop Cases](https://www.trendhunter.com/trends/impactresistant-laptop-case.md)
- [Leather-Accented Laptop Sleeves](https://www.trendhunter.com/trends/padded-laptop-sleeve.md)
- [Heat-Disbursing Laptop Cases](https://www.trendhunter.com/trends/heatdisbursing-laptop-case.md)
- [Shock-Absorbing Laptop Accessories](https://www.trendhunter.com/trends/casetify-5.md)
- [Luxury Leather Laptop Cases](https://www.trendhunter.com/trends/luxury-leather-slim-case.md)
- [Cute Webcam-Covering Accessories](https://www.trendhunter.com/trends/cover-me-camera.md)
- [Haute Tubular Laptop Stands](https://www.trendhunter.com/trends/bookarc-flex-macbook-stand.md)
- [Dual-Material Laptop Cases](https://www.trendhunter.com/trends/hardgraft-5050-macbook-pro-sleeve.md)
- [Ultra-Slim Laptop Protectors](https://www.trendhunter.com/trends/satechi-ecohardshell-case.md)