# Epic Book Trailers Penguin's Book Trailer Campaign Makes Literature as Epic as Movies By Laura McQuarrie | Published 2014-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/book-trailer References: [adeevee](http://www.adeevee.com/2014/09/penguin-book-trailers-book-trailers-by-penguin-promo-online/) & [penguin](http://www.penguin.com/) Since people have exceptionally short attention spans and would rather watch a movie than get into a book, [Penguin](https://www.trendhunter.com/trends/penguin-x-moebe) created the [book trailer campaign](https://www.trendhunter.com/trends/canva-spotlights) to make reading seem as interesting as watching a movie. The campaign involved creating trailers for classic books and well-known authors, since some of the best movies end up being based off of books. These on-screen ads were played a movie theaters and outside, posters for books were placed beside movie posters, along with a place that people could scan to get an [e-book instantly](https://www.trendhunter.com/trends/bookswipr). Since these audiences are the ones who are spending their time watching movies rather than reading books, it's a clever way to get at someone who would enjoy similar content, since the book is almost always better than the movie. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Book Trailer Campaigns:** Creating book trailers to make reading more appealing and engaging, targeting individuals with short attention spans. - **Cross-promotion:** Placing book posters next to movie posters and providing instant e-book access to capture the attention of moviegoers. - **Literature-based Movies:** Leveraging the popularity of movies based on books to generate interest in the original literary works. ### Sectors Adopting This - **Publishing:** Incorporating book trailers into marketing strategies to attract a wider audience and revitalize reading habits. - **Film:** Exploring opportunities for cross-promotion with books and leveraging existing fan bases to increase book sales. - **Technology:** Developing instant access platforms and e-book scanning systems to create a seamless reading experience for moviegoers. ## Related on Trend Hunter - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Banned Books Campaigns](https://www.trendhunter.com/trends/banned-books.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [eBook-Creating Content Platforms](https://www.trendhunter.com/trends/ebookany.md)