# Interactive Book Launches 'Deception' by Jonathan Kellerman Literally Comes to Life By leewashington | Published 2010-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/book-launch-viral References: [alexdelaware](http://www.alexdelaware.co.uk) & [alexdelaware](http://www.alexdelaware.co.uk/evidence/) Utilizing the Internet to gain viral status for a book launch is a concept that Jonathan Kellerman used for his new novel 'Deception.' 'Deception' - a novel about forensic psychologist Alex Delaware investigating the murder of Elise Freeman - features an online website with background information and evidence available to the general public. Individuals can take part in the case, explore their forensic skills and take part in [solving the mystery](https://www.trendhunter.com/trends/mystery-at-the-grooms). **Implications** - In a world where literary reading has taken a backseat to blogs, [viral videos and social media](https://www.trendhunter.com/trends/library-science), incorporating elements from both mediums into product launches is a great way to reach all levels of consumers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Internet-based Book Launches:** Incorporating interactive elements and online platforms into book launches can generate viral buzz and reach a wider audience. - **Engaging Audience Participation:** Allowing readers to actively participate in solving mysteries or exploring the story's background can create deeper engagement and interest. - **Convergence of Literature and Digital Media:** Blending storytelling with online platforms and technology presents disruptive innovation opportunities for creating immersive reading experiences. ### Who This Affects Most - **Publishing Industry:** Adopting interactive digital strategies for book launches can revitalize the publishing industry and attract new readers. - **Digital Media and Entertainment Industry:** Creating interactive stories that bridge the gap between literature and digital media opens up new avenues for captivating audiences. - **Technology and Software Development Industry:** Developing innovative platforms and tools to integrate literature and online experiences can revolutionize how stories are consumed. ## Related on Trend Hunter - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Book Discovery Platforms](https://www.trendhunter.com/trends/book-chat-noir.md) - [Seasonal Book Retail Promotions](https://www.trendhunter.com/trends/indigo-black-friday.md) - [Garlic-Infused Books](https://www.trendhunter.com/trends/cravenproof-edition.md)