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# Human Travel Booking Ads
Internova Recently Debuted the 'Book Human' Campaign

By Grace Mahas | Published 2021-06-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/book-human
References: [fastcompany](https://www.fastcompany.com/90648688/this-creepy-ad-is-great-reminder-that-people-are-better-than-robots)

In response to the growing number of [digital travel platforms](https://www.trendhunter.com/trends/expedia-group), Internova Travel Group is asking consumers to 'Book Human' in its latest campaign, of the same name. The ad, which includes a commerical that features a [futurist robot as a travel agent](https://www.trendhunter.com/trends/hmnd-01), points out the dangers of relying on technology when there are times when dealing with an actual person is more beneficial.

In light of the COVID-19 pandemic, many realized the frustrations of trying to rectify [travel disruptions](https://www.trendhunter.com/trends/travel-changed-me). “Individuals and families left stranded with no refunds and limited support gave way to a climate of extreme frustration,” said Internova CEO J.D. O’Hara. “Many realized that getting travel wrong—personal or business—can have very real, very strenuous consequences.”

Image Credit: Internova

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 19% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What Makes This Trend Stand Out

- **Book Human Campaign:** Internova Travel Group's 'Book Human' campaign encourages consumers to rely on human travel agents instead of solely relying on technology.
- **Personalized Travel Services:** The pandemic has highlighted the need for personalized travel services that can cater to individual needs and offer support in case of disruptions.
- **Innovative Travel Technology:** Travel platforms need to develop and integrate innovative technology that complements human interaction to provide a seamless travel experience.

### Sectors Adopting This

- **Travel and Tourism:** The travel industry needs to focus on offering personalized services and integrating innovative technology to cater to the changing needs of consumers.
- **Advertising and Marketing:** There is a need for advertising and marketing campaigns that highlight the importance of human interaction in travel experiences and show the advantages of using travel agents.
- **Artificial Intelligence and Robotics:** The use of artificial intelligence and robotics in travel may have its benefits, but the industry needs to find the right balance between technology and human interaction.

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