# Scented Holiday Dog Books This Scratch & Sniff Book for Dogs Gives Pets Their Own Reading Material By Cadhla Gray | Published 2015-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/book-for-dogs References: [fastcocreate](http://www.fastcocreate.com/3053300/its-a-canine-christmas-with-the-honest-kitchens-scratch-sniff-book-for-dogs?partner=rss) & [isthatmydinner](http://www.isthatmydinner.com/) 'Is that my dinner?' is a [scratch and sniff book for dogs](https://www.trendhunter.com/trends/scratch-and-sniff-billboard) that provides a holiday story for humans while giving pets interesting scents to smell. The ad agency RTO + P came up with the branded book for The Honest Kitchen -- a company that sells human-grade whole pet food. The story sets a dog at a holiday party, experiencing all the scents of the delicious human food above him on the tables. The cute illustrations show the pup in a Christmas costume of antlers and a festive sweater. More of a novelty item than anything else, this book for dogs is great for pet owners who love to get their dog a gift on their birthday or Christmas. If well received, The Honest Kitchen will make more dog books for other holidays like Easter and Independence day. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Scented Books for Pets:** There is an opportunity for creating more scented books for pets, capitalizing on the novelty factor and the desire for pet owners to pamper their furry friends. - **Branded Pet Products:** Creating branded pet products like scratch and sniff books can be a unique way for companies to promote their brand while appealing to pet owners. - **Expanding Holiday-themed Pet Products:** Expanding the range of holiday-themed pet products, such as creating more dog books for other holidays, can provide pet owners with a wider variety of gifting options. ### Sectors Adopting This - **Publishing:** The publishing industry can explore the creation of more scented books for pets, tapping into a new market segment and attracting pet owners looking for unique reading experiences for their pets. - **Advertising and Marketing:** Advertising and marketing agencies can leverage branded pet products, like scratch and sniff books, as innovative promotional tools for companies targeting pet owners. - **Pet Product Manufacturing:** The pet product manufacturing industry can seize the opportunity to expand their holiday-themed product offerings, including creating more dog books, to cater to the growing demand for unique pet gifts. ## Related on Trend Hunter - [Festive Pet Biscuit Boxes](https://www.trendhunter.com/trends/santa-paws-milk-cookie-box.md) - [Dog-Friendly Holiday Kits](https://www.trendhunter.com/trends/pawliday-cheer-kit.md) - [Festive Dog-Friendly Countdowns](https://www.trendhunter.com/trends/bark-seasons-treatings.md) - [Dog-Specific Treat Calendars](https://www.trendhunter.com/trends/12-days-of-woofmas.md) - [Festively Themed Pet Products](https://www.trendhunter.com/trends/pooch-mutt-2025-christmas-range.md) - [Cat-Friendly Book Sets](https://www.trendhunter.com/trends/tails-of-irresistibility.md) - [Canine Sniffing Workshops](https://www.trendhunter.com/trends/sniff-n-seek.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Pet-Friendly Mince Pies](https://www.trendhunter.com/trends/dog-mince-pies.md)