# Drive-Thru Book Fairs Scholastic is Bringing Books to Families in Safe New Ways By Laura McQuarrie | Published 2020-10-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/book-fair References: [prnewswire](https://www.prnewswire.com/news-releases/scholastic-book-fairs-offers-new-drive-through-virtual-and-revamped-in-person-options-to-meet-the-needs-of-schools-and-families-across-the-country-301160531.html) & [scholastic](http://www.scholastic.com/bookfairs) To meet the changing needs of the times, Scholastic is refreshing its usual in-person models to offer [drive-through or virtual Scholastic Book Fairs](https://www.trendhunter.com/trends/instant-grocery-pickup). Scholastic recognizes that generations of kids have looked forward to its book fairs and as Sasha Quinton, President of Scholastic Book Fairs, says, "our book fairs offer kids a sense of continuity, normalcy, and joy during a year that's been so difficult." Now, families can look forward to [discovering new books](https://www.trendhunter.com/trends/buffys-book-club) in different ways that support in-person, remote or hybrid learning models. The drive-thru fairs in select markets feature [branded trucks](https://www.trendhunter.com/trends/bookmobile-vehicle) that share top-selling titles, book packs and special visits from costumed characters, all of which can be safely arranged within a parking lot. There are also virtual fairs so that families can discover thousands of titles with ease online. Image Credit: Scholastic ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Drive-thru Book Fairs:** The trend of drive-thru book fairs is disrupting traditional book fair models and offering new ways for families to discover and purchase books safely. - **Virtual Book Fairs:** The trend of virtual book fairs allows families to discover and purchase books online, creating opportunities for increased accessibility and wider distribution. - **Hybrid Learning Book Fairs:** The trend of hybrid learning book fairs caters to schools and families who require both in-person and remote learning models, presenting opportunities for innovative ways to display and distribute books. ### Sectors Adopting This - **Publishing:** The publishing industry can focus on digital and hybrid book fairs to reach a wider audience and make book purchasing more accessible. - **Education:** The education industry can explore the potential of hybrid book fairs to create partnerships with publishers and provide additional educational resources for students and teachers. - **Retail:** The retail industry can adopt the drive-thru book fair model for other products, such as toys or games, to provide a safe and convenient shopping experience for customers. ## Related on Trend Hunter - [QSR Book Initiatives](https://www.trendhunter.com/trends/expand-book-access.md) - [Digital Book Libraries](https://www.trendhunter.com/trends/pdfdrive.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Open-Air Libraries](https://www.trendhunter.com/trends/ikea-billyotheque.md) - [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md) - [Book-Themed Collectibles](https://www.trendhunter.com/trends/booksy.md) - [Accessible Bookmobile Vehicles](https://www.trendhunter.com/trends/bookmobile-vehicle.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md)