# Smelly Novel Solutions The Book Deodorizer Makes Objects Smell Better By Meghan Young | Published 2010-11-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/book-deodorizer References: [bookofjoe](http://www.bookofjoe.com/2010/11/book-deodorizer.html) & [sicpress](http://sicpress.com/book-deodorizer/) I may love the musky smell of books, but sometimes the paper picks up a few foul fragrances over time, which the Book Deodorizer can take care of. Providing a solution to smelly novels, its special grains absorb moisture and odors. Available online at Sic Press, the Book Deodorizer is sold by weight: $16 for 1 pound and $75 for 6 pounds. Not just reserved for books, despite its name, it can also remove smells from papers, clothing and other inanimate objects. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Odor Elimination Products:** Opportunity for companies to create innovative products that help eliminate unpleasant smells in various industries. - **Eco-friendly Cleaning Solutions:** Developing cleaning solutions that are both effective and environmentally sustainable offers an opportunity for companies seeking to tap into the green industry. - **Multi-purpose Cleaning Products:** Creating cleaning products that can be effective across multiple applications, such as eliminating odors from books, clothing, and papers, could be a highly relevant and disruptive innovation opportunity. ### Who This Affects Most - **Book Retail:** Implementing the Book Deodorizer as a value-added offering has the potential to deliver a superior customer experience for book retailers and enhance the longevity of physical books. - **Janitorial Services:** Odor elimination products can be highly beneficial for janitorial services providers who serve a variety of industries and facilities, such as schools, hospitals, and office buildings. - **Fashion and Textiles:** With increasing concerns around sustainability and eco-friendliness, creating eco-friendly cleaning solutions and odor elimination products for textiles can be a highly disruptive innovation opportunity that is aligned with consumer preferences. ## Related on Trend Hunter - [Odor-Eliminating Storage Boxes](https://www.trendhunter.com/trends/nutroz-enclosed-ozone-device.md) - [Himalayan Deodorant Stones](https://www.trendhunter.com/trends/himalayan-deodorant-stone.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Science-Backed Odor Removers](https://www.trendhunter.com/trends/sciencebacked-odor-removers.md) - [Portable Scented Dehumidifiers](https://www.trendhunter.com/trends/natruth-moisture-absorbers.md) - [Cow-Themed Fridge Deodorizers](https://www.trendhunter.com/trends/joie-moo-moo-fresh.md) - [Eco-Friendly Kitchen Tools](https://www.trendhunter.com/trends/cool-guy-fridge-deodorizer.md) - [Cannabis Odor Neutralizers](https://www.trendhunter.com/trends/cannabis-neutralizer.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md)