# Novel-Referencing Auctions The Promotional Book Auction is for Miranda July's The First Bad Man By Alyson Wyers | Published 2014-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/book-auction References: [fastcocreate](http://www.fastcocreate.com/3039518/miranda-july-is-auctioning-off-dozens-of-objects-from-her-new-novel) & [thefirstbadman](http://www.thefirstbadman.com/) To promote her new (and first) novel, Miranda July is having a book auction featuring items mentioned in The First Bad Man. Given the book, as Fast Company's CoCreate describes, is about a "lonely romantic who believes she has been sleeping with a co-worker throughout numerous past lives" and not about, say, a rich spy with a passion for art collection, the book auction is more than a little unconventional. Featuring lots like an old envelope with a pear doodle (as discussed on page 5) and a one dollar bill accompanied by a single bobby pin (referenced on page 162), the artistic promotion is still raising funds ($41 and $103 respectively). Proceeds will go to The [National Partnership for Women and Families](https://www.trendhunter.com/trends/playbrary-gpt). The First Bad Man comes out on January 13. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Promotions:** Opportunity for businesses to use unconventional and artistic promotions to generate buzz and raise funds for a cause. - **Promotional Auctions:** The use of auctions as a promotional tool to engage audiences and create a unique experience around a product or concept. - **Novel-inspired Merchandise:** Growing trend of creating and selling merchandise inspired by specific novels to enhance the reading experience and bring the story to life. ### Sectors Adopting This - **Publishing:** Disruptive innovation opportunity: Publishers can collaborate with authors to develop unique promotional strategies that go beyond traditional book launches. - **Art and Collectibles:** Disruptive innovation opportunity: The art and collectibles industry can explore partnerships with authors to auction or sell items mentioned in books, creating a new category of collectible merchandise. - **Nonprofit and Fundraising:** Disruptive innovation opportunity: Nonprofit organizations can adopt creative fundraising methods, such as book auctions, to engage donors and raise funds for their causes. ## Related on Trend Hunter - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Garlic Romance Novels](https://www.trendhunter.com/trends/garlicinfused-romance-novel.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md)