# Gourmand Bathing Experiences A Viral Product Inspired Lush Spas' Book A Bath: Sticky Dates By Laura McQuarrie | Published 2025-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/book-a-bath-sticky-dates References: [weare.lush](https://weare.lush.com/press-releases/lush-brings-viral-sticky-dates-fragrance-to-life-with-pop-up-baths-across-the-uk/)  Lush's Sticky Dates began as a limited-edition product quickly became available year-round due to customer demand, and the sweet, caramel fragrance of the viral shower gel and body spray inspired the all-new Book A Bath: Sticky Dates experience. Available at [Lush Spa](https://www.trendhunter.com/trends/lush-hour) locations like Birmingham, Edinburgh, Glasgow and, London, this gourmand bathing experience shares a range of Sticky Dates products and a friendly introduction to the Lush Spa. [Gourmand scents](https://www.trendhunter.com/trends/double-dates-eau-de-parfum) are in high demand, especially heading into fall, because their warm, edible notes evoke comfort, nostalgia, and the cozy indulgence of the season. Within a private bathing room, participants will be treated to Sticky Dates in the form of a scented wax melt, body scrub, body lotion and body spray, plus Sticky Syrup soap and an [exclusive bath bomb](https://www.trendhunter.com/trends/bathe-all-the-time-bath-bomb) with shimmering plastic-free glitter. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 40% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Comfort-inducing Scents:** Gourmand fragrances that evoke warmth and nostalgia are gaining popularity as consumers seek comfort through sensory experiences. - **Seasonal Bath Rituals:** Bathing rituals themed around seasonal scents are providing new avenues for immersive, seasonal consumer experiences. - **Personalized Spa Experiences:** Customizable spa visits are trending as individuals look for unique structures to a traditionally uniform self-care ritual. ### Industries Being Reshaped - **Wellness and Self-care:** The wellness industry is expanding its offerings with immersive self-care treatments that incorporate multisensory experiences for clients. - **Beauty and Fragrance:** The beauty industry is evolving with innovative fragrance products that focus on seasonal and comforting scent profiles. - **Hospitality and Spa Services:** The hospitality sector is reinventing spa services by integrating themed experiences that offer distinctive and memorable guest interactions. ## Related on Trend Hunter - [Bodycare-Inspired Movement Sessions](https://www.trendhunter.com/trends/lush-hour.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Spa-Style Bath Collections](https://www.trendhunter.com/trends/lush-spa-collection.md) - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Bodycare-Inspired Drinks](https://www.trendhunter.com/trends/lush-middle-east-and-home-bakery.md) - [Limited-Edition Body Sprays](https://www.trendhunter.com/trends/body-spray1.md) - [Swamp Bathing Experiences](https://www.trendhunter.com/trends/book-a-swamp.md) - [Mexican Heritage Bodycare](https://www.trendhunter.com/trends/lush-2025-da-de-muertos.md) - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md)