# Pink Sunrise-Inspired Basketball Shoes Nike and Devin Booker Present A New Nike Book 1 Sneaker By Amy Duong | Published 2024-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/book-1-1 References: [highsnobiety](https://www.highsnobiety.com/p/nike-book-1-sunrise/) & [nike](https://www.nike.com/t/book-1-basketball-shoes-stWGXz/FJ4249-500)  [Nike](https://www.trendhunter.com/trends/book-1-sneaker) continues to work with [NBA](https://www.trendhunter.com/trends/book-1) star Devin Booker as the two unveil a new tonal iteration of the iconic [Book 1](https://www.trendhunter.com/trends/nike-book-1) sneaker model. This time around, the shoe gets a pink Sunrise palette to reflect the captivating sunrise in Arizona -- Booker's home state. It has a soft pink palette along the canvas construction and slightly fades into an orange hue closer to the heel unit -- this section is also detailed with pull tabs for accessibility. Similar to other variations of the silhouette, both of the efforts don their branding details throughout the shoe including 'Book' along the tongue and 'Chapter One' message detailing the heel. The Swoosh on the side has a tonal finish for a minimal and muted aesthetic. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 74% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Tonal Palette Footwear:** The use of a gradient pink and orange color scheme reflects a growing consumer interest in aesthetically pleasing and versatile footwear styles. - **Athlete-branded Sneakers:** Collaborations between major sports brands and high-profile athletes are driving the market for limited edition and uniquely designed shoes. - **Minimalist Design Elements:** Incorporating subtle branding and clean designs appeals to a demographic seeking understated yet fashionable footwear. ### Industries Being Reshaped - **Sportswear:** Innovations in color palettes and athlete endorsements are transforming the sportswear industry, making it more fashion-forward. - **Fashion:** The intersection of athletic and luxury design in footwear creates new opportunities for fashion brands to attract diverse consumer segments. - **Footwear:** Advancements in design and branding techniques are setting new standards in the footwear industry, pushing the boundaries of traditional sneaker aesthetics. ## Related on Trend Hunter - [Athlete-Collaborative Neutral Sneakers](https://www.trendhunter.com/trends/nike-book-1.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Vintage Basketball Sneakers](https://www.trendhunter.com/trends/nike-book-2-x-chevrolet.md) - [Black Denim-Adorned Sneakers](https://www.trendhunter.com/trends/black-label-1.md) - [Hairy Texture Stealthy Sneakers](https://www.trendhunter.com/trends/book-1.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Pink Tonal Basketball Sneakers](https://www.trendhunter.com/trends/i-promise-colorway.md) - [Arizona Desert-Inspired Speakers](https://www.trendhunter.com/trends/pill-1.md) - [Game-Worn Sneaker Auctions](https://www.trendhunter.com/trends/nike-kobe-4-protro.md)