# Spooky Drive-Thru Experiences Bojangles is Transforming into "Boojangles" for Halloween By Laura McQuarrie | Published 2024-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boojangles References: [businesswire](https://www.businesswire.com/news/home/20241028701509/en) & [bojangles](http://www.bojangles.com/)  Bojangles, the fast food restaurant chain specializing in Cajun-seasoned fried chicken and buttermilk biscuits, is turning into "Boojangles" for Halloween to introduce the all-new Bo Bites with a spooky drive-thru experience. For one night only, Bojangles will transform its its flagship original Charlotte restaurant into a haunting destination to spotlight Bo Bites—bite-sized, hand-breaded chicken tender pieces. For a limited time around Halloween, Bojangles fans can take advantage of a special offer by using the Bojangles app and the “RIPNuggets” promo code to get 20% off any Bo Bites combo at participating restaurants. Bo Bites are said to be best enjoyed with Bo’s signature Peach Honey Pepper sauce or House-made Ranch and will be exclusively available through December 29th, while supplies last at select restaurants. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 50% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spooky-themed Pop-ups:** Temporary haunted drive-thru pop-ups are creating unique, immersive experiences for fast-food consumers. - **Exclusive Seasonal Menus:** Seasonal and limited-time offerings are enhancing customer excitement and driving app downloads for exclusive deals. - **Themed Digital Marketing Campaigns:** Promo codes tied to holiday promotions showcase the potential of digital marketing in boosting sales and user engagement. ### Sectors Adopting This - **Fast-food:** The fast-food industry can capitalize on themed culinary creations to attract festive diners and create memorable experiences. - **Marketing and Advertising:** Innovative digital marketing campaigns tied to holidays highlight the efficacy of unique promotions in driving consumer action. - **Mobile Apps:** The use of exclusive app-based promotions showcases the growing importance of mobile applications in customer retention. ## Related on Trend Hunter - [Hand-Breaded Chicken Bites](https://www.trendhunter.com/trends/bo-bites.md) - [Tailgating-Ready QSR Chicken Wings](https://www.trendhunter.com/trends/bojangles-chicken-wings.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [Crispy Fried Chicken Hotdogs](https://www.trendhunter.com/trends/bos-bird-dog.md) - [Football-Inspired Fast-Food Packaging](https://www.trendhunter.com/trends/big-bo-box-lineup.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Fruity Biscuit-Based Cobblers](https://www.trendhunter.com/trends/boberry-cobbler.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Spooky-Fun Fast Food Meals](https://www.trendhunter.com/trends/frosty-frights-kids-meal.md)