# NFT Apparel Giveaways boohooMAN Launched its First NFT Collection with Giveaway Opportunities By Elena Rahman | Published 2021-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boohooman-launched References: [boohooman](https://www.boohooman.com/page/nft-the-future-edit.html) [boohooMAN](https://www.trendhunter.com/trends/the-black-edit) launched its first NFT collection, marking its entrance into the [Metaverse](https://www.trendhunter.com/trends/forever-21-2). Last month, the company successfully unveiled its first augmented reality campaign. The global fashion brand follows its previous digital launch with an expansion into the realm of non-fungible tokens. The fashion brand is offering one of its [NFTs](https://www.trendhunter.com/trends/gap-nfts) for free to eight randomly selected fans. The collection includes eight three-dimensional futuristic NFTs. boohooMAN aims to reimagine its apparel into the Metaverse, adding a modern contemporary twist to its former designs. Fans can enter the competition to win a free boohooMAN NFT by visiting the boohooMAN completion page. Once the page is accessed, the user can fill out their information and details for a chance to win. Image Credit: boohooMAN ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 94% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **NFT Fashion Collections:** Fashion brands can launch NFT collections and enter the Metaverse to attract digital natives and reimagine their apparel designs. - **AR and NFT Collaborations:** Brands can combine augmented reality and non-fungible tokens to create unique and engaging campaigns with innovative customer experiences. - **NFT Giveaways:** Businesses can offer NFTs for free to customers and fans to increase engagement and brand loyalty. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can use NFTs and AR technology to create new virtual fashion experiences and reach younger, digital-savvy audiences. - **Digital Marketing and Advertising:** Agencies can help brands create innovative NFT and AR campaigns to drive customer engagement and loyalty in the Metaverse. - **E-commerce:** Online retailers can leverage NFTs and AR to create virtual shopping experiences that offer customers unique and personalized ways to engage with their brand. ## Related on Trend Hunter - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Designer NFT Giveaways](https://www.trendhunter.com/trends/coach-holiday.md) - [Luxury Department Store Avatars](https://www.trendhunter.com/trends/nft-avatar.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Branded Gamified NFTs](https://www.trendhunter.com/trends/gap-nfts.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md)