# Uplifting Gen Z Fashion Boohoo & Pantone Created a Collection for Mental Health Awareness Month By Laura McQuarrie | Published 2023-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boohoo-pantone References: [fashionunited.uk](https://fashionunited.uk/news/fashion/boohoo-partners-with-pantone-on-collection-for-mental-health-awareness-month/2023051269542) & [boohoo](https://www.boohoo.com/womens/collections/pantone) [Boohoo](https://www.trendhunter.com/trends/people-will-talk) and [Pantone](https://www.trendhunter.com/trends/hm-home-and-pantone) came together to create a fashion collection for Mental Health Awareness Month with mood-boosting colors. The intent behind this collaboration was to inspire a positive mindset and to get consumers to "connect emotionally through color." Undeniably, color has a profound psychological impact on people's moods, influencing emotions and perceptions in powerful and subtle ways. The Boohoo X Pantone includes 13 styles in eight colorways. While Poison Green encourages balance, Love Bird was chosen as a color to inspire growth. The collection includes everything from coordinated joggers to bodysuits and matching tote bags. Ready to create mix-and-match styles and monochrome looks, this collection speaks to consumers who don't shy away from color, standing out and uplifting others. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 90% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Mood-boosting Fashion:** Mental health awareness month inspired the creation of fashion collections that use color to create a positive mindset among consumers. - **Color Psychology Influencing Consumer Fashion:** The power of color to influence emotions and perceptions in powerful and subtle ways is leading to the creation of fashion products that aim to inspire a positive mindset among consumers. - **Mix-and-match Monochrome Fashion:** Collections that allow consumers to create mix-and-match styles with monochrome looks are gaining popularity among those who want to stand out and uplift others. ### Who This Affects Most - **Fashion and Apparel:** Fashion and apparel companies can explore the use of color psychology and the creation of mix-and-match monochrome styles to uplift consumers and inspire a positive mindset. - **Mental Health and Wellness:** Mental health and wellness companies can collaborate with fashion brands to create collections that use mood-boosting colors and colors that inspire growth to promote mental well-being. - **Marketing and Advertising:** Marketing and advertising companies can incorporate the use of color psychology and mood-boosting fashion styles to create effective campaigns that appeal to consumers' emotions and perceptions. ## Related on Trend Hunter - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md)